Nowadays, visuals are an excellent way to catch the audience’s attention. According to HubSpot, 70% of companies that invest in content marketing includes visual marketing in terms of strategy. Indeed, you’re part of the 70% if you managed to find this article.
If you’re wondering which visuals to produce to help create a memorable customer experience, then you’re in the right place. Now, let’s discuss the excellent visuals to publish for each stage of the marketing funnel.
Before we proceed on the detailed discussion for each marketing funnel stage, first, we need a slight recap about the marketing funnel. It’s a breakdown of a customer’s journey that is divided into stages.
The term ‘funnel’ is used because it’s the perfect presentation of the whole process that a customer goes through. First, it starts wide until it sifts through a narrower tube, which symbolizes the conversion of successful leads.
We all know that funnels are vital for a business’ success. If you want to enjoy a consistent flow of generating leads, it’s best to invest in graphic design. First, a company must ensure they have on-point branding. This means have the following assets ready:
The next thing is to know what types of visuals do we need to consider. Some brands still use stock photos for their websites. Yes, this is a cheaper alternative to fill in the blank spaces. However, customized branded outputs are one of the best ways to make your business stand out. Here are the following visuals that the article will mention:
Here’s a more specific breakdown for each stage:
At the very top of the funnel, the first stage is creating awareness for your brand. In this stage, you have to show the target audiences that your brand has the solution they need. This is where you take the chance to grab their attention. Keep in mind that an excellent first impression is necessary.
The Ideal Visual:
Now that you’ve grabbed the consumer’s interest, this is a time where they will explore your website or your social media. It’s the part where your content should wow and educate them, but at the same time doesn’t give the hard sell.
The excellent visuals:
This is the stage where a qualified lead decides to compare you with other niche-focus competitors. It’s a sensitive stage before they decide whether what you offer is the right fit for them or not.
The ideal visuals:
It’s the stage where you’ve entirely hooked your lead. However, this is not the time to relax. There will be a sudden turn that affects your client’s decision—the checkout page.
The ideal visuals:
This is the stage where you successfully turned a lead into a customer. However, this is never the end. We always aim for a repeating cycle with each customer.
The ideal visuals:
Just because you had a successful conversion doesn’t mean the work is done. It’s the time where we want to convert this customer into a loyal buyer.
The ideal visuals:
In the end, each stage of the marketing funnel needs custom graphics that reflect your brand identity. It’s best to consider hiring a graphic designer specializing in marketing illustrations, videos, and web design. Usually, the most popular options include hiring through an online marketplace or subscribing to on-demand graphic design service.
It would also be best if you considered hiring a copywriter to help give a compelling voice to your brand. There are also companies, freelancers, and on-demand content writing services to choose from.
Whatever services you choose, be sure to conduct proper research to ensure that they are the best-suited option for your branding. Usually searching for a freelancer is a tedious job. It’s best if you consider starting your research for different on-demand services offered online. Did you like this content? Read here to learn more.
Namaste UI collaborates closely with clients to develop tailored guest posting strategies that align with their unique goals and target audiences. Their commitment to delivering high-quality, niche-specific content ensures that each guest post not only meets but exceeds the expectations of both clients and the hosting platforms. Connect with us on social media for the latest updates on guest posting trends, outreach strategies, and digital marketing tips. For any types of guest posting services, contact us on info[at]namasteui.com.
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