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Business

Email Marketing and 4 Other Digital Marketing Strategies You Should Know

There are plenty of reasons email marketing is still an effective strategy. . We have over four billion email users around the globe—far more than Facebook and Twitter users combined. In other words, more than half the world’s population has access to email accounts they check regularly. It makes email marketing a gold mine for […]

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Feature Story Social Media & Marketing

6 Common Marketing Mistakes That Will Make You Lose Money

Advertising and marketing aren’t guaranteed to be successful all the time. Business owners who are new and inexperienced are more likely to fail than succeed in their marketing campaigns.  Businesses can define marketing campaigns in many different ways, and, of course, not all of them will be successful. It’s widely believed that a strategy fails […]

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Social Media & Marketing

Look at the Engagement Rate of an Influencer, Not Just Their Follower Count

If you ask yourself the characteristics that make someone an influencer, the very first thing you’ll probably imagine is that they have lots of people following them on social networks. It’s not necessarily wrong, but that’s not the only thing that makes someone an influencer these days, either. Nowadays, social media influencers have to keep […]

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Feature Story Social Media & Marketing

5 Reasons Your Marketing Emails May Hit Spam Folders

When emails hit your target users’ spam folders, no amount of A/B testing, or optimization is going to matter. Spam testing tells you what elements of your email need to be fixed for your message to make it past spam filters. Spam algorithms change regularly. What you do one day may be flagged the next […]

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Social Media & Marketing

Think Marketing Strategies Presentations are not needed for your small business? Think Again!

Every successful business has top-of-the-line marketing strategies. It may take hundreds of efforts to develop the best plan to lead an organization to success. Verbally convincing your team that you’re putting in the work isn’t enough to prove how the strategy will create magic in the marketing process. That is why experts say preparation is […]

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Social Media & Marketing

How digital marketing is best for online marketing

Digital marketing is critical in today’s internet environment. Regardless of your industry or company size, it is one of the most efficient ways to grow your organization. To develop your business and create revenue, you will need the best digital marketing strategies on your side. A digital marketing plan is a road map for attaining […]

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Social Media & Marketing

Top 10 Ways A Digital Marketing Agency Can Help Grow Your business

A business needs to grow and evolve with the changing environment. The digital marketing industry is evolving daily, which means that businesses need to constantly learn new things to stay competitive. A digital marketing agency can help you do this by providing professional services so that your company doesn’t miss out on any opportunities or […]

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Social Media & Marketing

Marketing & its Relation To Marketing Myopia

The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]

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Social Media & Marketing

How Digital Marketing Helps in Business Growth

It is the time of digital marketing now as everything is digital. The more time you invest in digital marketing, the more your business will grow. It will help your consumers to increase more online. You will need various tools of digital marketing, as these are essential for marketing. The requirement of tools is necessary […]

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Social Media & Marketing

A Guide For Pinterest Marketing

Pinterest is a lot like ice cream. When you open a box of ice cream, it’s like a double-edged sword. You can have a portion of the canister, or you can eat the whole thing with a spoon. Well, Pinterest is just the same. You could open it up and find clothing that you could […]