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The second article illustrates how micro-influencers can be applied more effectively in the promotion process. Influencer marketing is currently one of the most efficient methods of reaching out to people in the digital market. But not every influencer partnership provides truthful outcomes. It’s strange that a massive influencer can have millions of followers, yet show […]
This is not about just the word-of-mouth buzz on influencer marketing. It ranks in the top spots when it comes to direct approaches and the most effective methods to a targeted audience. However, not all influencers are brought out successfully. Some might have millions and millions of followers but have almost no engagement, while the […]
What is a brief (or technical task) for an Instagram influencer? This is an instruction for an influencer, which is written by the advertiser. A brief for an influencer can be written in free form: a file in Google Docs or a simple message in Direct. Another option is to make a technical task part […]
Cooperation with Instagram influencers can become a real gold mine, attracting valuable clients, but only if many nuances are taken into account, such as the right selection of influencers. It is not enough just to find accounts with a large number of subscribers — it is also necessary to analyze the audience and statistics, agree […]
Let’s start with a simple question. Are you more likely to buy a product if it’s recommended to you by a friend or seen from a random ad? In the 20th century, traditional ads were the driving force of how businesses grew. And that thought continues to this day. But can ads ever become a […]