When you run a brick-and-mortar retail store, you encounter an array of customer personalities. From spendthrifts to the prodigal ones, from the choosy to the confused ones, from easy-going to the annoying ones. You have to strategically deal with every kind of buyer persona to stay in business. Though sometimes it will be only the […]
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The ads shown on videos, articles, or websites are called Display ads. You can supply your ads on the Google display network. It can assist you to reach customers with: targeted display ads while they are checking their Gmail account or browsing their favorite websites. But the question is: what two main ad formats can […]
If you use the right technology, you can significantly simplify your daily entrepreneurial tasks while growing your business. After all, running your own business requires a lot of effort and time. You must accept challenges and solve issues, at the same time effectively managing employees, finances, and routine tasks. Fortunately, in the era of digitalization, […]
The coronavirus outbreak has drastically changed the way we live our lives. Yes, that’s absolutely true in every sense. From performing our daily homely chores to the way, we eat outside, everything looks different now. During the pandemic, many industries suffered huge losses. And the restaurant industry is among those businesses that faced a sharp […]
Hiring an SEO company is the best decision to improve your online business marketing. There are numerous benefits when investing in SEO services that help in increment of your business quality. Also, it would help if you were careful enough when selecting the company to avoid complications because you might find plenty of options that […]
Most people are thinking about starting an online establishment. You could be among them, which is a good thing, but it’s time to move from thinking to making your dream a reality. Having an online business is terrific for a couple of reasons. First off, you won’t have to endure those unbearable office politics. Next, […]
The last few years have seen businesses strive and focus more on branding-related aspects. This is a significant shift from a stage where the businesses’ products and services were boosted through marketing and advertising. With the coming of the digital age, brands realized that new-age platforms can help give their business an individual personality. They […]
As more and more businesses are turning to digital transformation, the role played by Data Analytics is increasing. In fact, no digital transformation story can be complete or achieved without having a strong emphasis on data management. In recent years, businesses have been able to leverage data management to help them in multiple ways- Better […]
More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand. Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]
Images play a significant role in any website. No matter how good your content is, without any image, it will fail to retain visitors. Rarely do people find websites interesting without any relevant images. But, since SEO and page speed are related, image compression plays an important role. But, What is Image SEO Image SEO […]