Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
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The ongoing pandemic has pushed more people to realize that there are many opportunities ready to be grasped online. With most people working from home, the internet has become an integral factor for business continuity and management. The internet has cemented a future for most businesses by helping business owners to market their brands and […]
Finally, you’ve settled on a business idea you’d like to venture into. Suppose you’re a new entrepreneur; in that case, it’s not uncommon to have self-doubts, questioning whether you’re on the right track. Here’s a list of common business mistakes entrepreneurs make when starting a new business and how to avoid them. 1. Starting a […]
Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
Many people are making money through dropshipping these days and the number is still growing. If you’re here reading this article, you may already know what dropshipping is and what a dropshipper does, however, a simple clarification can be helpful. So if you want to run an online store without having to store inventory, dropshipping […]
The prospect of acquiring a small business loan at present is quite attractive. Agencies that offer loans at low interest rates abound in number. Combine with them the local and State business authorities. A new business owner has no excuse to lag behind in his dream. Local and State business development authorities along with non-profit […]
In the past few years, the role of technologies in changing business set-ups and organizations has played out. The advent of digital platforms and changing consumer behaviors have made businesses adapt themselves accordingly. Without aligning to technological solutions, modern businesses cannot afford to survive, let alone flourish. Undertaking any digital transformation strategy is not easy. […]
Establishing a business or running a startup is way more complicated than you think. The path of establishment in any industry is always full of ups and downs. So it’s understandable that being a startup, you would seek ways to limit your expenses and save as much as possible. But if you’re wondering where to […]
SEO specialists are the experts you need to increase business and visibility. SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. It’s because being found online is tough. There’s a huge amount of noise out there, […]
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DeFi – A new fintech business idea
Short for “Decentralized Finance”, DeFi is decentralized finance. It is a broad concept that encompasses all disruptive technology that removes the need for intermediaries in financial applications. In addition to Bitcoin, the blockchain brought several possibilities for innovation, allowing not only the tokenization of practically everything, but also the decentralization of processes such as loans […]