Copywriters are tasked with putting into words the unique value of a company. In the years before digital media, this meant writing copy for magazines, newspapers, news bulletins, billboards, radio, and television. The style of copy back then was decidedly advertisement-oriented, as the writer knew they only had a couple hundred words and a few […]
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SEO stands for Search Engine Optimization; it is a technical, analytical, and creative process that aids you to generate the traffic on your webpage in search engines and increase your brand visibility. Search engine optimization nowadays is the best marketing tool that provides a surety about your website and it is structured in a way that can […]
The holiday season is upon us and it is by far, the best time of the year, both for people and businesses alike. Holiday marketing is a crucial part of marketing campaigns and it brings in huge benefits if done right and timed to perfection. For these things to happen though, you need to be […]