Another debate has started about Progressive Web Applications (PWA) versus Native Apps. Picking one over the other is needy upon a variety of factors, for instance, business targets, ease of use, affirmation inside the customer base, etc. Regardless, PWA is a reasonably less-preferred idea by medium-sized ventures and their actual advantages are yet to be examined.
What is a Progressive Web Application (PWA)?
Progress web applications are mobile applications downloaded from the web. It functions like a native app that is accessible on app stores yet it requires no installation or periodic updates as it brings information legitimately from the site, however it offers route and highlights of a typical native app.
PWAs are independent applications that run in a program. A couple of favorable circumstances of progressive web applications include fast-loading regardless of the low connectivity, it stays up-to-date automatically, and its flexibility.
Mobile Experience being enhanced by PWA’s
Mobile users spend a majority share of their screen time on various sorts of applications including online purchases. This gave an extraordinary business chance to the app developers however it had begun to hinder the efforts of marketers as digital marketing turns out to be incredibly less feasible through mobile apps.
Native applications can adequately hold customers any way they can’t make a significant commitment towards stand-out customers which a site can accomplish successfully. Here is a look at how PWAs are changing the mobile experience.
Installation Not Required
As said PWA doesn’t require installations so therein it doesn’t need for you to download the setup file and installation. Customers can truly use it through a small extension file that is accessible on the site. Since the application isn’t installed, it doesn’t require specific authorizations, for instance, phonebook details, use of storage space, etc.
The application can be secured through a QR code scan or a link given by the site. In addition, customers stressed over data security and their own information can moreover loosen up as the application is running honestly through the site and it can’t save any type of personal information of the users.
Mobile App like UI
Although progressive web applications run directly from the website, they have a natural mobile like UI that has all the usefulness of a native mobile application. They sit on the home screen of the mobile, they send notifications, and they are consolidated into gadget functionalities, similar to a native mobile application.
Features, for example, clients’ personal record data, transaction details, lists of things to get, and so on are there yet without the confinements of a native app, for example, slow internet connection and postponements in bringing the data.
Great User Experience
PWA offers improvements to existing and new websites by permitting clients to add the site to their home screens. This is the place an upgraded UI begins as PWAs are incredible devices for sites that pay attention to data sharing. Furthermore, concentrating on key areas of PWA can enable a business to improve its client experience.
A portion of those perspectives are particular symbols, faster load times, improved functionality, streamlined speed, and collaboration, responsive content, communication with the client, propelled contact usage, and simple designs.
Since Progressive Web Applications are only augmentations of their parent sites, they can be as adaptable as the designers need. Developers can incorporate or remove features at whatever point without pushing refreshes. They simply need to change certain counts in the augmentation and the movements become observable at whatever point customers start the application. This can be considered as the best-favored situation of PWA, where there is no convincing motivation to incorporate clients while refreshing the application. In like manner, a lot of manual work has gotten a good deal on both the customers’ and the organization’s side.
Offline to Online sync
This can be explained clearly through the examples of Background Sync or Offline-First ideas. Background sync permits clients to peruse as well as compose data disconnected and update it when the gadget recaptures the network. Then again, the Offline-First element is created in an asset compelled condition. It offers a consistent and predictable UX regardless of the network of the gadget.
Low Data Usage
Progress Web Applications use fewer internet data than native apps. In the form of typical setup packages that a user has to download from the app store and install. PWAs don’t require occasional updates that are normally propelled on a month to month premise. The updates are propelled to include or expel highlights and fix bugs.
This expends a great deal of portable information as the designers can make changes on the site algorithm and the application will consequently fetch the information and change the UI in like manner. This spares a lot of client data that is regularly spent on downloading and refreshing the application.
Cost-Effective and Efficient
PWAs are more productive and cost-effective than native apps. They are constantly available with no downtime. PWAs don’t eat the memory space of the gadget and furthermore utilize amazingly restricted internet data. Be that as it may, this doesn’t dispense with the requirement for a native application as PWAs can’t fuse each element of the native app. In any case, PWAs are still quicker, more secure, and more associated than native applications.
Why Should You Consider a PWA?
There are many reasons to consider building a PWA for your business. To understand “the why” let’s first look at some stats that help us better understand the digital landscape as it exists today.
1. According to Kissmetrics, almost half (47 percent) of consumers expect a page to load in two seconds or less, and 40 percent of consumers will abandon a website that takes more than three seconds to load
2. Search traffic from mobile increased to 63 percent of all traffic last year, according to Stone Temple
3. Gartner predicted in 2017 that by 2020 half of consumer-facing apps would be Progressive Web Apps. PWA will be the following stage in both user engagement and workforce automation. In any case, this doesn’t imply that there needs to be competition between native applications and progressive web applications. Both have their utilization cases and it relies altogether upon the necessities of the end-clients.
Radhika Sethi is a tech enthusiast with specialization in Digital Marketing. She is passionate about technology, internet marketing, big data, and writing. Currently working in Affle Enterprise, a mobile app development company. Reading novels, traveling, researching new online marketing trends are some of her areas of interest that keep her rejuvenated.