A free SEO tool to help you analyze how Google’s changes to the algorithms have affected you.
One of the very worst things that could happen to any SEO or digital marketer is checking into Google Analytics and then seeing that all of your traffic has dropped off a cliff’s face and you’ve been left with just a few million organic visits in a day–if that’s the case.
Sometimes even a visit to Google Webmaster Tools to find a great email from the Google webspam team, saying that action has been taken against your website for inappropriate links will explain the problem in sufficient detail so that you can make a right decision and act on a recovery plan.
1000s of changes were made to Google Search Engine since its inception in 1998. Google engineers don’t announce what changes have been made, but they inform or notify webmasters that an upgrade can impact their website traffic.
When your blog or website does not mysteriously perform well in Google, you must be aware that your site has incurred a Google Penalty.
To know which Google Algorithm has affected your domain, you can either post support messages in the core webmaster forum or use the Baracuda Penguin tool.
But before we start discussion about Penguin Tool, I would like to mention some essential key definitions. In order to get around most of the updates from Google and not be affected, it’s important to always focus on quality content and stay away from building low end or spammy backlinks.
What is Google Penguin?
Building on Panda’s heels, Google announced the Penguin update as a new effort to reward high – quality websites and minimize the influence of search engine results page (SERP) websites engaged in deceptive link schemes and keyword stuffing.
How to find out if Penguin has hit me?
First, understanding the difference between Penguin and a manual penalty for unnatural linking is significant. In short, Penguin is a Google index filter that extends to all websites, whereas a manual blacklist is specific to a single website that Google has chosen to block.
Such manual penalties may result from Google users reporting spam on a given website, and it is also suggested that Google can manually track other industries.
If the analytics of your website indicates a decrease in rankings or traffic on a date associated with a Penguin update, then this filter may have influenced you.
Put simply Penguin Hits:
- Panda hit typically occurs due to low-quality content, poor SEO stringency and a few other reasons that you can read about in my earlier article on the road to recovery from Panda.
- Penguin damage usually occurs due to low-quality connections and bad connections (Internal and External).)
What is “Penguin Tool”?
Given that day when-generated limitations, a tool like Penguin Tool is a gem which allows you to check for algorithmic updates and balance your organic traffic periodically.
With these changes, to consider whether there are fluctuations in organic traffic from your websites due solely to user search intentions or whether the decrease in traffic coincides with a new update from Google.
How does “Penguin Tool” work?
Penguin Tool, It’s effortless to use, only you need to go to the site and sign in to your Google Analytics account.
Upon finishing reading your results, Barracuda will display a list of your GA profiles. It would help if you analyzed the graphs carefully to learn which Google Algorithm has knocked down your site.
Once you have discovered the culprit before, make changes to your site appropriately and wait for the refresh algorithm.
Penguin and Panda are real-time algorithms. The changes made to your website will, therefore, reflect early on if one of these two algorithms punishes your website.
If you put in the necessary time and research, you will often find such tools and solutions mentioned on various social media marketing groups and forums. The more time you spend researching the tools and processes, the better off you will be.
How to recover from Penguin?
Unlike a manual link penalty for which you should file a request for reappraisal with Google once you have cleaned your building, you do not file such a request to have a penalty removed for Penguin.
These recovery steps include:
- Removal of any unnatural links that you control Links that you have generated or caused to be posted on third – party websites
- Disavowal of spammy links that you cannot control
- Correction of the content of your website to mitigate over-optimization, ensuring that keywords are applied naturally instead of robotically, consistently.
Final Thoughts on Penguin Update:
To stop Google from devaluing your website for spam activities, all content you post should reflect the natural language, and your link-earning-and-building practices should be deemed “secure.” During this process it’s also important to make sure you are using any of the SERP tools outlined in this article, or also featured in this tool list.
This streamlines the process of checking your traffic performance against algorithm updates, so you don’t have to turn between tabs and check the dates yourself.
What could require hours manually with the Penguin Tool takes only a few minutes, ensuring you have an excellent free way to help you deal with past and future algorithm updates?
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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