Optimising Social Media Profiles for SEO Benefits

The time has gone, when google used to be the most used method by people to search information regarding A TO Z of their life’s. Now, social media platforms are running at the same pace when it comes to information and content consumption.

The brands and businesses who understand the interplay between the both, become the long term runner in the marathon of recognition and gaining buyers attraction.

Strategies of optimising social media platforms for SEO Benefits-

Handles and Usernames

• Try to use the same username or handle names over all social media platforms.
• Put an username that includes a brand name or related to what the brand sells or provides.
• Try to include relevant keywords in the handle name that will  look natural, catchy and not forced in it.

Bio/ Description

• Add clear, catchy and yet crisp information about your brand and its how, what and why.
• Try to include relevant keywords in it, that can give it search engine authentication.
• Add crucial contact information in the bio like email, etc.
• Make sure the brand’s social media page has a complete profile, meaning all the needed things like brand logo, a bio, contact information, etc.

Regular Update

• To get the constant audience or traffic over your social media handle page, consistency is a key. Make sure to post or update regular content over all the social media handles, where the brand’s page is.
• If you want your business’s profile to be indexed by search engines more frequently then, you also need to be frequent with posting content.
• Posting regular content could attract users but the posts should be engaging and visually appealing for the users to get attracted to them.

Link Building

• It is very crucial to make shareable and easily accessible content to form links.
• As much as the contempt of your social media posts is shared, the more you will gather visitors and traffic over search engines.
• It is necessary to share links of your website over your social media handles to attract more visitors there.
• This all can help to create backlinks, which further help in search engine rankings.

Collabs

• Influencers and content creators over social media platforms hold a large number of followers and the audience who follows them used to see their content regularly.
• There are hgh chances, if your brand will be reviewed or even shown as it is part of their daily routine, the engagement of it will be more and it will get more recognition by the local audience.

User Engagement

• Users engagement and traffic over a site or page doesn’t only depend on content and visual appearance of a social media page but, if the queries of the users or if they get a platform where they can have a personalised experience with your brand, the process of trust building will become easier.
• It is important that the business too engage with the users on personal levels bny chatting with them over the social media platforms hats or replying to their mails or providing them with a place where they can conveniently make a call to have a Q/A chats regarding your services or brand.

What are The Benefits of Social Media Optimization?

It is crucial to understand that social media may not directly get buyers or the user there contribute as the traffic over search engines, but the platforms can be used very strategically to engage the audience and spark their curiosity regarding your product or company. This will eventually lead them to search your website or to read more about your services. The visitor may not be a potential buyer but could definitely be turned into one if his/ her curiosity is used in the right way by the brand’s strategies.

Also, when traditional methods of marketing just provide an area of words and phrases to engage users, the new era of social media provides far more creativeness to attract users and also build credibility and trust among them.

Companies more often do have that sense of talent and trust in them but, their marketing strategies and the failure for getting optimization over search engines and other social media platforms leads their product to not make profit and  getting recognition as much as their potential and value of services and products. To make sure you don’t get counted among them, a brand can hire companies that provide seo services and make your website and other handles to reach their potential visitors traffic. They can also make the content over social media worthy of optimization over social media handles.