Marketing For E-commerce: 4 Tips For Success

Undoubtedly, more and more people are resorting online to purchase any products or services they need. It’s true, especially since the ongoing pandemic has forced people to limit their public interaction outside and focus on staying indoors. Ultimately, shoppers who buy their needs from convenience stores or malls have shifted to online consumerism. Thus, as an entrepreneur, making your business available online is essential to help you accommodate and reach out to your customers who have now adjusted to online buying. 

But the thing is, establishing an online store isn’t enough. Keep in mind that hundreds and thousands of e-commerce businesses are also out there trying to sell the same services or products as you. And so, you need to find a way to keep up with the competition, if not get ahead of it. To do that, you have to ensure your e-commerce business is discoverable and that your product or service offering reaches your current and potential customers.   

If you’re ready to elevate your e-commerce business to its full potential, here are four marketing tips worth checking out.   

Use multiple digital marketing channels

Creating an e-commerce website alone and expecting your customers to check it won’t be enough. Customers can only find your brand if you’re visible, and you can only be visible if you’re available everywhere. So, to succeed in marketing your e-commerce, start by using multiple digital marketing channels. Besides your website, you can utilize different social media platforms and regularly post content to keep your brand engaging and spark your customer’s interest. Another is by creating an email list and sending out the latest newsletters to your customers to inform them about your recent promos or discounts. (2) 

Using numerous marketing channels is also an excellent way to start your marketing funnel. For instance, if you’re a SaaS e-commerce, your digital marketing funnels for SaaS begin by featuring an ad or a glimpse of your service on your social media accounts, blogs, or newsletters to increase brand awareness. Then, once they’re aware of your brand, you can build their desire to purchase your product by putting out remarketing ads.    

If the client is on the verge of buying your service at this point, the last step for the marketing funnel is building trust and confidence in your buyers through product demonstrations, testimonials, or free trials. Once they feel confident about the product or service you’re selling, they’ll end up shopping from you and maybe even turn into your brand loyalists and advocates.   

Separate yourself from your competitors

As mentioned, e-commerce businesses are becoming more prevalent as more buyers find more safety and convenience in shopping online. As for you, this only means that you have numerous competitors to deal with, and you’ll need to find ways to stand out and encourage more customers to buy from you. (1) 

To separate yourself from your competitors, check their e-commerce stores or company websites individually. You can also experiment with their buying process to have first-hand experience. See if you find anything similar to your e-commerce store or if they have a different feature you’d like to incorporate into your brand. However, ensure you remember the e commerce business advice about separating yourself from your competitors, and that’s by putting your customers’ needs first.  

While you can use your competitors as inspiration, avoid getting too caught up with doing what your competitors are doing. Instead of becoming like the rest, think of a new marketing strategy to make customers remember your brand when they need something. (3) 

Know your customers

Knowing your potential customers will help enhance your marketing tactics and redesign them to target people who will most likely buy from you. For instance, you can check your web analytics to help you find out where your website audience is located or how they found you. For example, suppose more than 50% of your audience found your e-commerce store through social media. In that case, you can start redirecting your marketing ads to your social media platforms where it’s mostly exposed. (3) 

Another is you can use SEO tools to check the most researched keywords from your e-commerce store, as this gives you an idea of which product or service is mostly in demand. Overall, knowing the type of customers you have will help you improve and customize your marketing ads to ensure they reach the right audience.  

Improve your customers’ shopping experience

Supposed the marketing techniques you’ve used have worked and brought massive traffic into your website. But your marketing journey shouldn’t stop there. Aside from getting your customers to check out your e-commerce store, you also need to ensure that they have a pleasant shopping experience to ensure you establish loyal, repeat customers. Here are a few tips to help improve your customer’s shopping experience in your e-commerce store:  

• Provide a ‘search button’ on your home page so your customers can quickly find the product they need.
• Offer many payment options and keep the payment process simple and easy to understand and follow.
• If possible, give your customers the option to check out your products or services as a “guest buyer.” Keep in mind that not all of your customers have the luxury of time to create user accounts.

If your customers find it easier to navigate and shop from your e-commerce store, the higher chances that they’ll keep coming back for future transactions.   

Key Takeaway

Running an e-commerce store will never be easy, considering that you have many competitors in this industry. Fortunately, with these tips and suggested strategies, you can boost your business’s chances of success and generate higher online sales expeditiously. So, keep selling and stay open-minded towards continuously improving your marketing tactics.  

References:

1. “A Quest To Reduce Ecological Footprint via E-commerce”, Source:
2. “The Importance of Creating a Multichannel Marketing Strategy”, Source: https://www.inc.com/young-entrepreneur-council/the-importance-of-creating-a-multichannel-marketing-strategy.html
3. “Know Your Customers’ Needs”, Source: https://www.infoentrepreneurs.org/en/guides/know-your-customers–needs/