Is Personalised Pricing the Final Evolution Pricing Structures in Insurance?

Personalized insurance pricing, or PIP, makes insurance companies compute premiums by using diverse sources of risks and deductions to calculate expected future costs of policy premiums. For example, auto insurance companies would calculate the potential costs of future premiums across a large group of drivers.

PIP’s goal is to provide a price for each policy according to its anticipated costs and established risk reduction discounts. Thus, if the company is computing vehicle insurance premiums, it will use as many predictive, evidence-based, and non-driving rating variables. They call these variables “risk-based factors” in the insurance industry.

It may be a complicated method, but it could benefit consumers by getting lower, more accurate, and fairer rates. As a result, they will also have more choices in the insurance market. In addition, consumers can avail of more responsibility and risk reduction discounts and protection against unscrupulous, irresponsible, and negligent vendors.

Increasing customers’ expectations

The web has opened the world to more people, and consumers are now quite choosy. Moreover, they have many expectations and scrutinize the products they buy because they can always compare-shop anytime. In the insurance sector, customers expect insurers to offer different levels of personalization. Therefore, they usually consider a company that is up-to-date, adaptable, and fast with a policy that could be adjusted and rewritten in real-time according to the consumer’s changing risks. Luckily, insurers can now use insurance pricing software to meet the mounting demands for the personalization of most customers.

Personalized insurance

More buyers want a product or service that meets their needs rather than purchase a “one-size-fits-all” product. Thus, the insurance sector likewise implements personalization in their product – to reach their customers at the right time with targeted prices, messages, and offers. 

Insurers implementing the strategy are using customer data from IoT-connected devices to track the lifestyle of consumers. Thus, they could advise the customer in anticipating, navigating, and removing risks. In addition, collecting and analyzing user data help insurers personalize their products. They base it on individual preferences and behavior. Personalized insurance makes customers feel special.

Future insurance pricing strategies

The industry projects that personalized insurance will still be there in the future. However, many insiders predict the rise of dynamic pricing and other technologies can deliver heightened customer experiences and company efficiencies. 

Dynamic pricing will help insurers respond and take action based on real-time changes in the market.Aligned with consumers’ expectations, insurers could strategically roll out prices quickly. AI will also play a major role in accessing data to ensure their relevance and viability within a constantly changing market. With AI and machine learning, insurers can create various “what-if” scenarios to determine pricing results that would yield a higher success rate. Consequently, personalization will employ usage-based pricing. In this strategy, the insurance offerings will constantly adapt to the consumer’s behavioral patterns, competitor pricing, and market developments. 

As machine learning and AI will be sued more in the future, personalized pricing will have different levels, especially with the introduction of usage-based insurance models. Thus, insurers should find the best tech solution that will match most customers’ systems and enforce a scalable advanced pricing solution that will adapt to customers’ changing needs.