Stumped on how to get your keyword to rank in Google? Good news! You are not alone. This is an everyday occurrence for anyone in the small business world. And entrepreneurs should care about their keyboard rankings. In fact, 93% of all online experiences begin in a search engine. With the correct SEO strategies, you will be able to leverage these queries to your advantage. Keyword Ranking Factors relies on relevance, quality content, user experience, backlinks, site speed, optimization, and social signals for search success.
Keyword ranking factors are elements that influence a webpage’s position in search engine results for specific keywords. These factors include content relevance, quality, backlinks, user experience, site speed, mobile optimization, and social signals, impacting a page’s visibility and ranking on search engine results pages (SERPs).
Where to start? I think it’s appropriate to start discussing what I and many digital experts believe are the top three ranking factors. Every year, Moz conducts a survey of the top digital marketers, asking them what the ranking factors are. We will use these results to guide our article today.
According to Moz, the number one ranking factor is link signals. This has been at the top of the list the last several years. It is the one thing that all digital experts can agree on. Backlinks still matter and will into the future. Now that we know the top ranking factor, what can we do to begin building authoritative backlinks to help out your keyword rankings? Here are a few insightful tips for what makes up a great backlink and how we can acquire them.
How do you begin building your backlink portfolio? A good first step is to reach out to a local marketing agency. They should have the tools to help build relevant authoritative backlinks.
The second ingredient to achieving successful rankings is on-page signals. On-page signals and backlink building really go hand-in-hand. It’s kind of like pairing cheese with a good wine. On-page signals, though, are much easier to control and improve. The reason being that you have control of your website and you’re not asking others to link back to you. Let’s take a look at what makes up these on-page signals.
The third and final ranking factor we are going to cover today is behavioral signals. Again, backlink signals and on-page signals are going to affect your behavioral signals. What makes up behavioral signals? A few of them are click-through-rate, dwell time, and mobile click to call. Let’s review them in more detail.
As you are probably already assuming, SEO takes time and patience. Depending on your budget and resources, really determine how quickly you might start seeing results. Remember to have patience when dealing with search engine optimization. Tackling these three raking factors will be a great start to digital success. Start tracking total keyword rankings, domain authority, and organic visitors to your website. Each month, if you continue to work on these three ranking factors, you should see steady improvement month-over-month. And lastly, don’t be discouraged when a Google algorithm update is released that affects your website in the short-term. SEO is similar to your 401k; there are bound to be ups and downs.
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