Mobile apps are essentially software applications specifically designed and built for diverse mobile platforms. Mobile applications are designed and built to run on mobile devices like smartphones, tablets or laptops.
Mobile apps today have diverse functionality, applicability and help provide users with high-quality browsing experiences and services. Mobile applications are more of non-integrated software systems most mobile apps give isolated and limited functionality. For instance, mobile app games, calculators, or mobile web browsers.
Ways to Develop Engaging Mobile Apps and Impact Revenue Streams
Mobile Application Development is cut-throat competition and even more so making engaging and conversion-oriented apps that impact revenue streams a challenge. However, to every dicey situation, there’s always a strategic winning formula that can help make engagement-centric mobile apps a reality.
Importantly, engaging mobile apps must have strike resonance or connection with the target audience or market to open doors for viral conversions with higher mobile apps ROI and revenue streams overall. So what are the most fundamental and critical aspects of a mobile app that can turn them into the viral engagement platforms for businesses?
1. User-Friendly Interface for Better User Experience UX
User interface (UI) is the heart of an engaging mobile app as it not only keeps potential customers interested and converted into fulltime users but also contributes to better user experience (UX). Why does UI matter for a mobile app? It is the gateway to interactivity, loads faster, gives a great browsing experience, upgrades often and adds to clarity and uniformity etc.
Mobile app UI depends on customer preferences acquired through feedback. App feedback is critical to increased engagement and as well as help build a loyal mobile app user base. A great user interface design is more than navigation, user engagement. It incorporates appearance, functionality, navigation and call to action (CTA). Mobile app interfaces help users find app features and functions according to their desired use of the app, highlight the brand reputation and to navigate through the entire app and know all its features. All UI’s must be clear, responsive, familiar, consistent and elegant to look at and use.
2. Regular Testing and Tracking App Performance
Regular mobile app testing and tracking of performance, user interaction and enhancing standard engagement rates eventually impact revenue streams.
Standard testing norms like A/B testing helps identify what your app needs and does not. Creating a professional stream of well-structured and standard app testing also helps with passing the stiff app store norms.
Whereas for some apps, design patterns and text structure could engage more users, it is also advisable to add elements that specifically appeal to your app target audience.
For instance, Google Analytics helps track vital app metrics like monthly users, daily active users, crash rates, heat maps, session duration etc. All these user interface details impact user experience (UX), engagement and finally, your apps revenue or income streams.
3. Customize App Permissions and UI Preview
Mobile apps may require access to contacts or location settings to be able to avail 100 percent functionality or accuracy in performance. It is vital to ensure the mobile apps don’t ask or seek access to user-personal data than required as it may cause user data security and privacy questions while using the app.
Besides, a user-friendly app interface design gives users previews before installing it. The apps UI preview clearly shows users how the app appears and functions on their mobile devices.
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4. Push Notifications and Welcome E-mails
Email’s speak volumes even for regular app users for updates and staying engaged and in touch. But so do push notifications. They are effective ways to share useful tips, announce new features, and encourage users to perform actions within the app, although users have to choose whether to receive them or not. Onboarding push notifications to new users after app installation may likely increase retention rates.
Better still, engaging target audiences while browsing online through push notifications on blogs or websites has long-term retention advantages too through subscription which enables sending of push notifications.
5. In-App Customer Support and Service Review Evaluation
Generally, it is customary for new app users to go through the standard informational onboarding process. This section sometimes has specific questions as customers may experience issues that may require technical support or even troubleshooting. Do not let app users exit just because they get help. Offer instant access to help online or have a direct line to the Customer Care Support team with in-app chat or link to your help center database with detailed articles.
And always have a ready reckoning means to gauge the cervices whether fast or sluggish service with means to evaluate the response team’s performance on user concerns or queries.
6. Design Engagement-Centric and Retention Oriented Mobile Apps
From the outset, for app developers, engagement and user retention are very critical elements of making successful mobile apps. Some app developers may be consumed overly concerned with design and appearance and forget what counts for the user.
That is why enhancing the onboarding workflow and close feedback ensure mobile apps that stand a test of time with high conversion rates.
Finally, in Mobile Application Development several functional parts and portions of the mobile apps must be evaluated on a daily basis to gauge impact, relevance and capacity to sustain the interest of the user in the face of new mobile apps. What makes the mobile app engage and convert large audiences is mainly a constant disposition to learning, improving and integrating the latest mobile apps features.
Vanessa Chole is an app developer & a guest blogger on various websites. She is currently associated with VertexPlus Technologies in Canada – the leading app development, innovative technology solution and service models for business impact. She has worked with various other brands and created value for them.