A key component of any good real estate agent is having a website that looks professional and attractive. It will talk about what you can do for other people, as well as show that you’re not just determined to get them the house of their dreams.
You also have the skills to guide them through the house buying process, every step of the way.
Here’s how to design a high-quality real estate agent website.
The key to any good website should start with user experience. User experience relates to everything from how easy it is for your website to load, to how easy it is to navigate the website.
A good website for real estate agents will include an easy to use navigation menu, search bar, and contact page. All of these will increase the amount of time that a potential or current client spends on your website.
If you’re looking to include the Georgia MLS on your website, find out how by clicking this link.
Your social media is a great way to show what you’re currently doing, as well as get testimonials and reviews from past and current customers. You can talk about and show off the current houses you’re selling, showcase any events you attend, or talk about the house that one of your clients just closed on.
All of these will create an image for potential customers to look at. It also creates a link between you and past customers. They’ll hopefully want to return to you if they want to buy more real estate, so constantly reminding them that you’re there and giving updates about their real estate investment companies is important.
A real estate website for agents will also include multiple ways to get in contact with you. This can include an email form, phone number, or office location.
The more ways you have for someone to reach out to you, the more likely someone will try to do so. Have your contact page updated, and always respond to potential clients, even if something seems like a silly question.
Finally, you want your website to be a place where clients and other visitors come to your website to see it as a place of information, rather than a highlight reel. This means including resources to other good websites, such as FHA programs or contractors you trust.
This shows that you’re a resource for continuous learning, and that you’re able to answer common questions without necessarily being available 24/7.
By creating a well put together real estate agent website, you’re ensuring that you stand out among the competition. People love seeing a website that caters to them, rather than to yourself.
Keep this in mind and you’ll have clients knocking down the door to get to you.
If you want to learn more about maximizing your website and increasing conversion rates, be sure to check out the rest of our blog. If you know a real estate agent with a website that could use some help, be sure to share this article with them.
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