A well-designed home page is vital in the world of e-commerce. Not only should the page be engaging, but it should be informative. To do this and to do it well requires certain elements drawing on subliminal, SEO and design principles.
What’s more, these mechanisms need to relay to visitors who you are and what you can offer them in as little time as possible. Here are three essential home page features to convince shoppers to stay, engage and ultimately convert.
The first necessary feature is a means of clear navigation. Commonly utilized through a bar along the top, this navigation directs customers where they want to go quickly while pulling them toward conversion step by step. It can be in the form of a drop-down menu with categories, keyword optimized tabs and more. An important point to include along this intuitive site mapping tool is a search box. Make the box highly visible and equip it with autofill to help users get to the desired result ASAP.
Another key feature is a current offer with a decisive call to action. Whether it’s a top-selling item or a site-wide discount code, having a prominent, eye-catching, and compelling section for a deal the audience wants is an effective method to driving sales. Be sure to include SEO keywords and powerful images to make this section attractive.
The third feature is a way for the visitor to connect. Typically located toward the bottom, an email signup box, newsletter subscription or even links to social media channels help engage the customer further. It’s also a great opportunity to capture consumer data. These elements merely scratch the surface of how to optimize your e-commerce site’s design. For further examples of sale-boosting home page features, please see the accompanying resource.
The ads shown on videos, articles, or websites are called Display ads. You can supply…
Home security is not just about stopping burglars. It is about protecting your family, your…
Customer Loyalty is one of the most important things for brands today. Everyday companies come…
If you’re an international student in Australia and thinking about a course transfer or transferring…
The internet is a critical part of how we do things today. Anything and everything…
Yes, your kids need basketball shoes. Many parents think that shoes will not impact performance.…
View Comments
Hey Aron, nice post about How To Boost Your Ecommerce Sales With These Essential Home Page Features. I will definitely apply these. Keep on adding these type of valuable content again and again. Hope to read more from you. Thanks for sharing.