Guide to Acquiring a Company for Business Growth

Business Growth

In the modern business world, many companies merge to achieve growth. Today, startups have embraced the same technique, and results are exceptional. The acquisition process involves purchasing a company and then altering it to fit the way you run and manage your business. Virtual data room software is part of the tools that have played a central role in enabling such dealings. In this section, we intend to look at how you can acquire a company.

1. Have a Plan

Have a clear understanding of why you need to acquire a company. Even if you are looking to grow, there is a wide range of growth types that a company could achieve. Maybe you are trying to target and reach new markets, or you want to get advanced technology. Other reasons why you might need a new company include:

• Working on geographic growth strategy
• Tweaking industry roll-up strategy
• Synergy strategy
• Eliminate competition
• Adjacent industry strategy

The points above are all resources, and you need to figure out which one you need most. After that, you should come up with a savvy acquisition plan that would get from the new company while spending the least. Start by focusing on the aspect of the target company that would benefit your current business.

2. Create an Acquisition Team

There are some roles that you need to take care of, and you can create a team to fill that gap. There is a need for an executive who will ensure that the acquisition process runs smoothly and successfully. This is the person to deliver all reports to the board of directors. If you have a CEO, then that is the ideal person to fill this docket.

You need an investment banker who will handle finances and asses the stability of the business you intend to acquire. With the help of a resource manager, staff from the new company can easily get organized. The IT expert will combine technical infrastructure with that of the new company. Lastly, the public relations expert ensures that the public knows about the merger. It is this person that passes out the word to your customers and business partners.

3. Do Your Homework Properly

Begin by checking available public information regarding the company you are eyeing. Go through the web pages, job listings, conference proceedings, blog entries, SEC filings, and news stories. Ascertain that the company is the best fit for your plan. You will need these details during negotiations.

Once you have contacted the company, you want to have a look at its corporate facilities. Arrange a meet-up with the top management team and take a look at the important elements of the business. You will need this information to respond to questions such as:

• What is the staff like, and can they improve your company?
• What are the numbers?
• How sound and successful are the products of the company?
• Does the company’s culture marry with your company’s culture?

4. Get Documents Ready

First, you should work on the non-disclosure agreement. In this document, you make sure that everything important to the deal is treated cautiously. It also means that all the details have to be surrendered back upon request.

You will then need to work on the letter of intent. In this letter, you will state clearly that you intend to buy the company, but after signing all the necessary documents. It is important to get to this stage after you have determined the net worth of the company. Remember, you need to do this lest you end up taking unusually long to get the ROI.

In the confidential information memorandum, there is the information needed by the prospective buyer. It features details on the initial offer. The document also contains information regarding business operations and some market opportunities. Once that is done, you can go ahead and officiate the agreement in a binding and legal contract.

5. Make Your First Offer and Negotiate the Terms

After doing your homework, and you are impressed with what you found, feel free to make an offer. Your first impression should be good with clear and positive negotiations. This will help show the seller that you have a genuine interest in acquiring the company. Negotiate the terms and make sure to arrive at an agreement that leads to a happy merger of two companies. Sign the contract after you are sure that there is no detail left out.


Note that even if you are buying a new, successful company, this does not guarantee the growth of your business. You will still have to make some adjustments to make the new company perform even better. Conduct rigorous market research and deploy your resources carefully so that you get your returns within the desired time.

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