Every online business wants to generate leads and convert visitors into customers. It is certainly one of the best investment a company or business individual can make for themselves. A website that responds to every display and device, have the best chance of making a conversion and it is indeed a lifeguard of your business.
Although generating leads and conversions aren’t walk in a park, and you have to work very hard to achieve them. However, you are fortunate that one of the biggest internet company Google, is ready to offer free tools that can help you identify the issues with your website, which in turn will create more opportunities for you and your business to create conversions and generate leads.
Google Webmaster Tools
Google provides multiple tools to all their users that guide them in optimizing their websites. Their free tools include Webmaster, Google Analytics and Google Search Console which was formerly known as Google Webmaster Tool. Google also allows its progressive users to assimilate data from Analytics and Search Console for an enhanced optimization.
What is a Search Console?
Google Search Console is responsible for providing users with essential information regarding Google Search Engine interfaces and how it manages to understand your website and mobile manifestation. It tells a business operator that whether or not their website is interacting with its users, how friendly it is on a mobile phone or desktop display, and why isn’t it engaging potential customers. It also tells you whether your web pages re-indexed properly, or they need crawling, which keywords are bringing maximum traffic and which keywords identify your business better. It also aids you in identifying error pages and much more.
For example, you are running an online travel agency. The keyword you are targeting to bring traffic is “Compare Flights”, however, you have little success with it. Google Search Console can guide you to shift your focus to any other keyword with better chances of success such as “Cheapest Flight” or etc.
From multiple types of research conducted by different websites, it is discovered that local search engine optimizers find it too difficult and challenging to work on Google Search Console. Some website operators don’t even know that it even exists. There is a massive issue with unawareness and most people don’t even know or trust Google Webmaster Tools. However, in order to achieve success, it is imperative to make yourself flexible and take help from all the tools available to you, and if they are available to free then consider it a blessing.
7 effective tips you can grab from Search Console
The aim of this article post is to provide you with 7 effective tips that you can avail from Google Search Console. We hope you find it interesting and gain some knowledge for better understanding of this amazing tool and get insights in future for the success of your business.
Web page authentication
The first step you can do is to authenticate your webpage. It is the first step that you have to perform even before monitoring the performance of your web SEO. You can submit your website’s URL for verification. It makes sure that Google Search Console gives you the brief outcomes and monitoring.
Checking the overall look on Google Search Engine Result Pages
You can take a preview of your website of how it looks in Search Engine Result Pages, with the help of Structured Data page. Search Console will entail reports and other details about your errors and elements, such as meta-description, non-indexed pages, the appearance of meta-tags, and much more. These mistakes are very hard to identify, and even if you are able to do so without search console, you are always in a doubt.
For digital marketers such as Search Engine Optimizers, these errors can affect your website’s organic ranking and ability to generate income drastically. So it is important to resolve them with the help of Search Console.
Resolving Errors related to servers
Google Search Console helps you to consistently check and resolve all the errors related to the server. It performs structured data test by sending emails frequently that helps to expose any error in SERP presence and server presentation.
Linking up with Google Search Analytics
Search Console allows you to link up with Google Analytics. It makes it easier for the user to monitor multiple channels and queries along with keyword performance. This helps the user to acquire important search performance and business insight. This information can help you achieve success in a very brief period of time.
Search console sends all its users with emails that include notifications, alerts, and reports. It can help you to recognize which module, plugin or CMS programs you should install. It includes penalty notification for any unnatural outbound link.
Google Search Console helps you identify keywords that are lucrative for your website. Keywords are a good base to launch any digital marketing campaign that includes organic or paid searches. Insert the keywords you have determined with the help of Search Console and gather the predictions related to CPC results. You can also measure their keyword performances separately.
Google Search Engine console provides its users with a complete CSV report of non-brand queries that are affecting your progress and work. These queries cover CTR rates, clicks, impressions and other questions that arise in running a business.