As per reports from Bloomberg, 8 out of every 10 entrepreneurs fail within the first 18 months of starting their businesses. According to research, 50 million businesses are formed every year, and 90% of them fail. Out of all the other reasons, lack of proper exposure is the most significant one that causes businesses to fail. And it makes sense. You can’t expect your business to grow if you fail to draw attention to your brand.
On that note, let’s take a look at the top four ways to get maximum exposure for your business irrespective of its size.
46% of all searches on the major search engines are for local businesses. 94% of clicks in the SERPs go to organic results alone. At least 3.5 billion searches are performed every day on Google. All in all, your business has the potential to earn the right exposure if it focuses on organic SEO. Organic SEO has 20X more traffic opportunities than PPC on both desktop and mobile.
How to drive more organic traffic to your business?
Organic SEO is an effective way to earn exposure for your business. But it won’t happen overnight. You have to be patient and work on the organic SEO factors, as mentioned above. Besides these steps, you can also list your business on Google My Business. It’s a free tool that lets businesses manage their digital presence in the Google ecosystem.
89% of marketers say that ROI generated from influencer marketing is as good or better than other marketing channels. In fact, 17% of companies spend at least half their marketing budget on influencers. 71% of marketers have confirmed that the quality of traffic from influencer marketing is better than other marketing methods. While the percentage is modest, it also highlights how pivotal influencer marketing is for a handful of companies.
But, the concept of influencer marketing is still unclear to many businesses. Let’s clear that up for you first.
What is influencer marketing?
Influencers are individuals who have dedicated social media following and are considered experts in their niche. Influencer marketing is one of the most significant social media marketing techniques. It uses product mentions and endorsements from influencers to reach a broader audience on social media.
Here are some examples of influencer marketing success:
Instead of celebrating Facebook likes, try connecting with influencers in your niche. You must interact with their content first before approaching them with your proposal. See what kind of marketing they usually do and contact them only if you think your product can meet their standards. Research firm L2 determined that over 70% of brands use Instagram to work with influencers. So, you can also start with Instagram to connect with the best influencers.
You may follow certain experts within your niche on different social media platforms. Adding value to their businesses can also help your business earn the exposure it deserves. You can add value to their brands in multiple ways. See how someone mentioned CrazyEggon a tweet and gained exposure to 30,000+ followers on Twitter.
Begging for exposure will not get you anywhere. So, you need to offer something to your experts that will be beneficial for them.
Here are four ways to connect with the experts in your niche:
Connecting with you should make a positive difference to your experts’ brand. So, you need to make an offer to them that they can’t refuse. Make sure you follow an expert who has quality traffic, income, brand exposure and social influence. You can connect with multiple experts in your industry for maximum business exposure.
Affiliate marketing is the process of earning traffic and exposure by promoting other people or company’s products. Did you know that 15% of the total digital media advertising revenue attributes to affiliate marketing? 81% of marketers leverage the power of affiliate marketing. Affiliate programs generate 15%-30% of all sales for advertisers. So yes, if you want quick business exposure, affiliate marketing is the way for you.
The top three benefits of influencer marketing are:
Affiliate marketing is your solution if you are looking for an effective and low-key investment for your business exposure. Connect with reliable affiliates and take your business to new heights while being cost-effective.
Final Thoughts
You may have worked hard to build your business. But, it will be meaningless if your business doesn’t get the right exposure. Practise organic SEO, influencer marketing and affiliate marketing to earn maximum exposure for your business. Connect with experts in your industry and provide value to their businesses. In return, you can gain a broader audience. Good Luck.
Olaila Lee is a legal advisor at a reputed firm in London, the UK. She also offers assignment help to students at MyAssignmenthelp.com. Lisa loves to watch movies and read books in her free time.
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Very nice blog and articles.
Very nice blog and articles.
A very interesting blog to read, very appreciable, thank you.