Currently, local SEO is one of the most essential components of every brand and business that is seeking long-term business success. The increase of smartphone usage gave significant rise to local SEO in the last couple of years. Irrespective of the fact that it shares certain similarities with organic SEO, they are completely different.
Basically, local SEO focuses primarily on getting results that are relevant to the exact location of the searcher. To explain better, if you were to search for; “the best restaurants” on Google, the search engine would provide you with results that are close to you. If you reside in California, it will show you restaurants in California for you to choose from. It has been revealed that local SEO is effective. In a study that was carried out in 2011, it was discovered that about 40% of the search queries each have local contents. In 2013, it was revealed that four (4) people out of (5) use their smartphones to search for local information. This clearly shows that local SEO is effective.
For a search engine like Google to be able to serve its millions of users, local based results would definitely be on the rise. Also, Google has revealed that over 95% of smartphone users search for local information on their phones and often times it involves either visiting or calling a business.
There are certain things businesses can do to increase their local friendliness. They include;
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great post!
Local SEO will become more important thanks to the burgeoning popularity of voice searches. Optimize your Google My Business profile, making sure your local address, phone number, hours of operation, and other details are correct and up to date.
Since localized searches make up most voice search types, emphasize your local SEO strategy to earn more click-throughs. Ramp up your voice-search-related keywords in content to accommodate the modern user.