5 Tips on Building a Facebook Advertising Strategy for Businesses

Nearly 70 percent of adults in the United States use Facebook. It’s no surprise that every business, no matter how big or small, work diligently on their Facebook advertising strategy.

With over 80 million business pages on Facebook, using Facebook ads is becoming the main way of advertising for many businesses. However, Facebook marketing tools can be tricky to navigate.

Are you interested in building a Facebook advertising strategy for your business? Keep reading for 5 social media marketing tips to make advertising on Facebook a breeze.

1. Facebook Advertising Strategy: Define the Target Audience

The first thing to do when evaluating your Facebook advertising strategy is to identify your target market. This is the group of people you want to aim your advertising toward.

Many different demographics can make up your target market. Some main demographics to choose from are age, geographic location, and relationship status.

Luckily, Facebook makes it quite easy to reach your intended target audience. Because most people choose to disclose their age, region, and other personal information on their Facebook pages, you can easily seek out profiles that match your target audience.

2. Know Your Goal

To best utilize Facebook advertising, you should determine what goal you want to complete with your ads. There are many different goals you can have when it comes to advertising, and knowing yours will help you pick the right types of advertising.

One common advertising goal is to spread awareness of your business. Another goal is to have people consider your business for their needs.

The last main goal of advertising is to convert potential customers into actual customers. Knowing exactly what your goal is will help you determine what kind of ads you should use.

3. Don’t Skip Organic Activity

While advertising on Facebook works wonders, don’t overestimate the importance of talking to customers. It is called social media for a reason.

Don’t forget about customer service just because you’re online. Replying to customer questions and concerns is a great way to connect with those who like your product.

Posts that ask questions or start a conversation are a great way to get people talking about your business. This is the main difference between Facebook ads vs Google ads.

4. Include Landing Pages

Make sure you link to a landing page in your Facebook advertisements. This is a webpage that receives traffic from a specific marketing campaign.

If your ad is about your newest product, it doesn’t make sense to link to your blog. Be sure to send those potential customers exactly where you want them.

5. It’s All About Imagery

In the end, Facebook advertising is all about grabbing attention. Make sure the photos and videos in your ads use distinct imagery.

You don’t have to use images of your products or services. Instead, use a relevant photo or video that catches the human eye, like bold colors and exciting fonts.

Advertise Away

Now you have some great tips on building a Facebook Advertising strategy. It’s time to get those ads up and running!

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