Technical SEO: Best Practices for Faster Website Indexing

Getting indexed by search engines has become extremely important for websites. It is helpful in earning ranks in search results, leading to higher traffic and conversions. Technical SEO is one of the most important things that play a bigger role in quicker website indexing.

Technical SEO helps you improve your website so that search engines can find it in an effortless way. It further helps you in other aspects involved, such as mobile-friendliness, content and structural optimization, and various other things.

In this article, we will learn the top practices followed by Technical SEO Services to get websites indexed quickly.

Faster Website Indexing: Best Technical SEO Practices to Follow

Structure Your Site in an SEO-Friendly Manner:

Also known as site structure, site architecture is the map that describes how the pages are linked together in your website. An efficient site structure organizes pages in an effective way to allow bots and crawlers to find your website content effortlessly and quickly.

Hence, you need to make sure all the pages are just some clicks away from the homepage while building the structure of your site.

Here’s an example:

In this site structure shared above, every page for this bakery website is organized in a logically hierarchical manner. The homepage is linked to category pages that are, in turn, linked to individual subpages on this site helping audiences know about the products and services sold by this bakery.

This structure also reduces the chances of the occurrence of orphan pages.

If you are using analytical tools like SEMRush, you will be able to detect the presence of orphan pages on your website.

Provide Google with Your Sitemap:

Google will be able to find your website easily with the help of an XML sitemap. It is a file that contains a list of essential pages on your site. It allows search engines to identify the pages you have and where they can find them.

A sitemap is particularly crucial if your site has many pages or if they are not linked with each other effectively.

There are many tools like the Google Search Console, which you can use to submit your sitemap.

While submitting the sitemap on Google Search Console, you need to follow the steps given below:

1. Click on Sitemaps found under the Indexing option at the left sidebar menu.
2. Paste your URL in the blank space.
3. Click on the Submit button.

Paste Internal Links All Over Your Website:

Crawlers sent by search engines pass between links present on pages to crawl a website. These crawlers should be able to crawl your site to ensure it gets indexed in search engines.

That is why adding internal links all over your website is extremely essential. Otherwise, it may become an uphill task for Google and various other search engines to index your content.

Here are some different types of internal links you can use:

1. Navigational: These links show up on a website’s footer or navigation.
2. Sidebar: These links show up on the sidebars present on the left or right of your website or below the content.
3. Contextual: these links are found within the written content of your website.

Make sure your content has at least three to five backlinks. The most important backlinks of your website should possess navigational links to showcase their importance to Google. Furthermore, you need to ensure easy navigation on your website to offer a better user experience.

Make Your Content Index-Worthy:

Offering an exceptional user experience is the top-most priority for any search engine. To do so, they need to offer content that resonates with the audience and offers the answers the users are seeking.

If the content present on your page is found invaluable or less informational, search engines may not index it, even after you submit your sitemap. Pages lacking or having less than required content are the ones that search engines frequently skip for indexing.

Here are a few essential tips you can consider to write valuable content that is high quality:

1. Write content for the audience, not for search engines.
2. Offer original reports, information, and research.
3. Offer a complete and broader description of your topics.
4. Create titles that are descriptive and summarize your page’s topic accurately.
5. Showcase the knowledge or expertise on the niche or industry you serve through your content.

Get Individual Pages Indexed on Google:

Another Technical SEO practice widely followed by experts is to request Google to index every URL on your site individually. It is quite easy to do so. All you need to do is follow the steps given below:

1. Go to Google Search Console.
2. Go to the left sidebar menu and press the “URL Inspection Tool” option.
3. Paste the URL of the page you want to get indexed.
4. Press on “Request Indexing”

If Google skips indexing a particular page in your website, it will let you know the reasons for the same.

Improve Your Page’s Loading Time:

The loading speed of a website is the most crucial aspect of user experience. The slower the loading speed, the higher the bounce rates. Most importantly, slower loading speeds may not let crawlers index a page as each one of them has limited time to crawl every page.

That is why you need to make sure that every page of your website loads as soon as possible. It will allow search engines to efficiently index your entire website and its pages.

You can leverage Google’s Page Speed Insights to view the current load time of your website quickly, along with recommendations. This tool will help you enhance the loading speed of your page.

Conclusion

Getting indexed on search pages has a lot of benefits for websites. It allows them to rank higher, draw traffic and boost their conversion rates without any issues.

However, it can be possible with the help of the best technical SEO practices mentioned above. These practices allow you to find opportunities for improvement, allowing you to tailor your website’s structure and pages accordingly. This way, you will be able to ensure what your users want to know or get while taking the user experience to the next level.