The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% of the world population is now on social media, brands and advertisers all around the world have started focusing on improving their social media marketing strategies.
As they grow and adapt to changing consumer behavior, preferences and technological advancements, social media platforms are constantly changing and evolving.
Given the fact that the world of social media is fast-paced and continuously changing, it is very tough to understand which trend will deliver results and which trend is just a hype. That’s why, in this article, we will take a look at some of the promising social media marketing trends that we can see emerging in 2020.
While many businesses and brands understand and appreciate the fact that social media marketing continues to evolve in leaps and bounds, only those who are willing to adapt and change will continue to engage superior customers in the digital world. To ensure that their social media campaigns in 2020 are a success, marketers will need to incorporate these social media marketing trends in their annual social media strategy.
Swati is a Senior Content Writer at Khojdeal. Her areas of interest include Books, Movies, Music, Events, Fashion, Fun Facts, and Entertainment. From latest celebrity looks to trends hot from the runway, her writing style is sure to engage the readers in an eloquent way.
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Thanks for the good content you shared. Now we have to watch out for 2021.