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Ever since the release of Magento 2, online store owners have been questioning whether they should migrate from their current version to the latest. Although Magento 2 promises a variety of new and improved features, there are still concerns about upgrading to the new setup – which requires developing familiarity with a whole set of […]
Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial. How […]