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Feature Story Technology

6 Things You Can Do To Make Your Powerpoint Presentation A Success

The best Powerpoint presentations are the ones that only serve as support to the presenter. If a Powerpoint presentation stands out more than the presenter, it becomes a distraction. Hence, getting your message across becomes difficult. This article will provide 6 tips on how you can have a successful presentation without overdoing your PowerPoint. 1. […]

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Feature Story Technology

How On-Demand Apps Are Changing Branded Interactions

The on-demand economy has disrupted several industries very rapidly. In fact, it currently accounts for more than $57 billion in annual consumer spending. The rise of popular services like Uber has yielded on-demand apps for ordering food, scheduling medical appointments, finding dog walkers, and much more. Users have enthusiastically embraced the convenience these products offer. […]

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Business

Product-Led Growth and Why It Is Important

The SaaS industry’s rapid development entails changes in customers’ behavior. People prefer trying a product to talking with a salesperson or visiting long demos. In other words, the sales-led strategy common for the high-touch customer engagement model becomes a bit outdated giving way to the product-led growth approach. Why does a sales-led strategy die out? […]

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SEO Technology

The Ultimate guide on how and why to use the Keyword Tool

What is a keyword tool? The tool used by search engine optimization experts to find search words used by users while looking for products, services, and general guidance. A keyword is a word or collection of words used by internet users to search for what they are looking for. There are many keyword research tools […]

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Business Feature Story

Planning to Start a Fashion Brand? 3 Essential Tips on How to Make a Logo

Fashion designers who tend to think of launching their clothing line can make some mistakes. If you are a talented designer, you should necessarily be a businessperson to be successful. For starting any business, you should try to stick to the basics for running your fashion brand successfully. While starting a clothing line that markets […]

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Business Feature Story

How to Advertise Your Event Planning Business This Pandemic

The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]

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Business Feature Story

How to Create a Successful Business in a Very Competitive Field

Starting a business is not easy and things get more complicated when you want to work in a niche where there is a lot of competition. However, it is possible to be successful even under these circumstances, especially if you invest money in optimizing your business, promoting it, and differentiating it from others. To find […]

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Technology

The Impact of AI Video Recruitment on the Future of HR

One of the latest trends and most debated things about HR is AI – artificial intelligence, an area of computer science in which computers are built to do and behave as humans. The concept has been present for many years, but in the last few years technologies surrounding AI have reached a great speed of […]

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SEO

5 SEO Mistakes To Avoid In 2021

Search engine optimization can make or break your company. You could have the perfect product or service to solve your target audience’s problems, but if they can’t find your business after a simple Google search, that’s a problem. If your business is still struggling to get on the first page of the SERPs, it’s time […]

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Business Feature Story Social Media & Marketing

Building Your Brand Identity Using Social Media

With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting branded content directly into the online conversation. On social media, the interaction between a business and its target audience […]