There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In this article, we shall explore the differences between traditional and digital marketing techniques and help you understand which options would work best for your business.
Traditional marketing refers to the type of marketing which we conduct on traditional channels. We encounter it almost daily in the form of print (magazines, newspapers, etc.), broadcast (radio, TV, etc.), telephone (telemarketing, sms marketing, etc.), outdoor ads (billboards, fliers, window displays, etc.), and direct mail (catalogues, postcards, etc.). Traditional marketing tactics have remained fundamentally the same over the last few decades. Until the development of the Internet in the 1990s, traditional marketing used to be the only type of marketing.
Digital marketing is the type of marketing which is carried out via digital channels such as websites and social media and ad networks such as Galaksion. Every business, irrespective of its size, can utilize digital marketing to reach its target audience, connect with them, and convert them into customers. Categories included within digital marketing are social media marketing, content marketing, email marketing, website development, etc.
Since the last decade, online marketing has grown exponentially. The growth can be attributed to the fact the online channels have consistently delivered good results unlike traditional channels. An inbound marketing strategy allows people to find you easily instead of you going out to connect with them. Not only does this save time, but also improves your chances of achieving your marketing goals.
Both traditional and digital marketing have their individual advantages and disadvantages. The type of marketing strategy that would be ideal for you depends on your individual marketing needs, budget, and your target audience. While traditional marketing efforts are more welcomed by older generations, nearly all age groups can be targeted using digital mediums. Ideally, both methods can work well for you as long as you know what your audience prefers.
No matter which marketing strategy you use, small businesses should consider getting business insurance to protect yourself from unexpected risks. Learn more about business insurance in Australia by visiting this website.
Sources:
Sherman 2019, Digital Marketing vs. Traditional Marketing: Which Produces Better ROI?, Lyfe Marketing, viewed 20 January 2021, <https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/>
Bailey, Jennifer 2020, Digital marketing vs. traditional marketing: what’s the difference?, 99designs, viewed January 20 2021, <https://99designs.com/blog/marketing-advertising/digital-marketing-vs-traditional-marketing/>
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