You know that sinking sensation of being totally lost? You may feel frustrated and move in circles, unsure where to go. If your website is 404ing, this may describe your user experience (UX). And that spells disaster when it comes to meeting search engine optimization (SEO) and marketing goals. To help avoid hurting your brand’s UX, let’s take a closer look at why you may be getting 404 Errors on your website.
A 404 on a website is a “page not found” message. It most often appears when you or the person managing your site moved or deleted a page with a link to it without correcting the link. That link is now broken, so it returns a 404 message.
This means you’ll need to spend some time finding what happened to your content and correcting the errors. Here are three steps to take when you find a page error:
You can’t rely on yourself stumbling upon 404 messages. Correcting them quickly is critical to your website’s success. Instead, use free tools like Screaming Frog, Google Search Console, Bing Webmaster, and more to find 404s.
The link is already broken, so now it’s time to choose how to fix it. The solution here depends on what caused the 404 and how the missing page impacts your website.
404s hurt your brand, so develop an SEO strategy to prevent them. This may include action items like:
Now, get out there and fix your 404s to create the best experience for your visitors!
Namaste UI collaborates closely with clients to develop tailored guest posting strategies that align with their unique goals and target audiences. Their commitment to delivering high-quality, niche-specific content ensures that each guest post not only meets but exceeds the expectations of both clients and the hosting platforms. Connect with us on social media for the latest updates on guest posting trends, outreach strategies, and digital marketing tips. For any types of guest posting services, contact us on info[at]namasteui.com.
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