How to Market Your Business on Instagram: A Complete Guide

As of 2018, Instagram had about 1 billion active users on its app. 

If you’re not marketing on Instagram, you’re missing out on all those people hearing about your brand and looking for information.

When you’re wondering how to market your business on Instagram, we know all of the best tips, so make sure you keep reading to find out what they are!

Create a Business Profile

When you first log onto Instagram to make an account, make sure you sign up for a business profile. 

With a business profile, followers will be able to find a contact button on your profile, which makes it easier to get in contact with you rather than go to your website and find some contact information. 

Having a business profile will also let you publish ads on Instagram without having to use Facebook. 

Lastly, you’ll also have access to insights for your profile. This will let you see how much engagement your posts are getting and how many people visit and follow your profile. 

Use Hashtags

One of the methods to boost followers that you can use will be to use hashtags. 

Hashtags are how people discover new content that they haven’t seen yet, and the more hashtags you use, the more you increase the chances of someone finding your content. If you don’t use hashtags, then your content might not be searchable and will just sit there. 

Once you have a good, solid following, you can even come up with a designated hashtag just for your brand. Your followers will soon realize that this hashtag is specifically associated with your brand. 

Know Your Audience

When you’re marketing on Instagram, you’ll have to know what audience you’re trying to cater to. Who are you trying to bring in?

You’ll have to figure out what gender, age, or ethnicity you’re trying to appeal to and create content that they’re specifically interested in. 

If you’re not sure who your audience is, you should take a look at your metrics. 

Post Stories Too

Instagram isn’t all about posting pictures to your feed. Now, with Instagram Stories, you have an informal, easier way to send content and messages to your followers. 

While you shouldn’t post onto your feed’s account more than two times a day, you can post on your stories as much as you want. People love tapping through stories, especially younger people who are on there.

It’s also great because it’s just an automatic loop. Once people start watching stories, it’s easier for them to stumble on yours as well. 

Learn More About How to Market Your Business on Instagram

These are only a few tips on how to market your business on Instagram, but there are many more tips for a successful account!

We know that advertising your business on any social media platform can be overwhelming at first, but we’re here to help guide you through it! If you enjoyed this article, make sure that you explore our website to find more articles just like this one!