When we think about search engine optimization (SEO), most of the time we think about website content. However, many people overlook the fact that social media can be an excellent and effective SEO tool as well. Social media content does get indexed, which helps your SEO directly, and it can also drive more traffic to your website, which in turn can boost your SEO as well.
The best part is that it’s not hard to make some small, yet effective, updates to your strategy. Implement these easy and effective SEO tips for social media and you’ll start to see the difference when it comes to your digital marketing strategy.
Give people enough information in your bio sections and within your profile itself to tell people who you are and what you’re about. Fill out every detail you can, especially the about section and contact information. Use keywords when you can, but try to focus on what people would be searching on social media – keep it conversational and human-sounding. Remember, 52% of online brand discovery occurs on social media.
The last thing you want is for people to have to try to figure out what it is you do or how to get a hold of you if they need to. When this information is consistent with the content on your website, it can help Google properly index those pages as well, so you can boost your chances of ranking higher in the search engine results pages.
The key to getting more eyes on your content is to post content that people actually want to read – content that provides value, provides insights and information that helps solve their problems, or connects with them personally. Don’t just shout your message and talk about how great you or your product are. Make it about your audience and the topics that are important to them, and they’ll be more interested in the other things you have to say.
Make it easy for your audience to share the content they love. Integrate your social media pages into your website by including social sharing buttons, integrating your social feeds into your website pages, and publishing valuable, easily shareable content. Share your website content on social media, but make sure that you mix up your formats so you’re not just sending out your own links every day. Additionally, the more shareable your content is, the more other people will want to link to it, which can help you with a link building strategy (a great SEO ranking factor).
When people comment on your posts, tag you, or message you, respond to them and have a conversation. The more actively you engage with your audience, the more positive your reception will be with them because you’ve created a positive experience for them. When people have positive experiences with your brand, they’re more likely to recommend you to others, share your content, and visit your website. This results in more traffic to your website, more trust for you as a brand, and ultimately, more potential qualified leads who may turn into long-term customers.
Keep an eye on your social media performance so you can track which content is resonating with your viewers. The more you focus on what they like and want, the more engaging your content is. Your metrics are also important for determining how your strategy is working overall, areas that may need some improvement, and whether you’re on track to meet your business goals.
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