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Social Media & Marketing

6 Reasons Why You Should Personalize Marketing

Personalization has been one of the most underrated strategies that are responsible for changing how we imagine marketing. That said, many businesses struggle to implement it with perfection. Some think personalization just means using the first name in the email salutation; others lose their case by appearing too enthusiastic. But no matter what, customers are […]

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Technology

Customer Onboarding: 6 Crucial Tips for SaaS Startups

What happens when a user signs up for a product or service? A lot many businesses are of the impression that the moment the customers sign up is when they have won over the customer. However, conventional wisdom suggests the contrary. Did you know that 55% of customers return a product because they don’t understand […]