What advertisers seek in a blog before placing ad?

When any advertisers searching for a blog to buy ad space, they looks for few important things that every blogger need to follow.

There are several way to earn money from a blog. Some bloggers use Google AdSense to earn money and some bloggers like direct advertisements as a primary source of income from their blogs. Making your blog more popular can get a way of advertising more easily.
So, why wasting your time to give a commission to a third party advertising company like Google AdSense or BuySellAds?

Most of the online businesses like software products or social sites direct contact the bloggers to promote their ad on the blog.

Let’s see what advertisers look for in a blog:

Popularity of Blog:

This is the most important factor what advertisers look for in a blog. When advertisers need a promotion for their product, they search for a popular blog from the list of blog directories. As this is not a reliable but they do so. So, always make sure that your blog is listed in various blog sites.

Read Also: Attract readers to your blog

Blog Quality:

Direct advertisers will not give you advertise unless your blog have some brand value in it. They always looks for a good looking site which has a good quality of articles. So, make your blog brand value and surely you will get a good response from the advertisers.

Alexa Rank:

Everything is nothing but ranking. So, every advertisers do follow. There are several methods to make your site ranking high. Every advertisers look for a better Alexa rank in a blog before promoting on it. The more higher rank your site be, advertisers spend more money on it. Try to make your blog Alexa rank less than 100K.

Followers:

The more follower you have, the more popularity your blog would be. To get more advertise, you need to increase more followers. This make them more trusted. Blogs that have decent following, will get more promoted on the advertisers. Having more followers can even charge higher fees than the blog with same stats with lesser followers. Because, advertisers want targeted traffic. And the traffic that can convert for the advertisers i.e. the traffic which suits their niche.

Traffic Stats:

Blogs need traffic to get popularity and advertisers are interested in the number of traffic. If millions of traffic comes to your site, you are sure to get advertise on your blog. Until you have a good traffic in your blog, advertisers will not contact for direct advertisements.

Read Also: How to get traffic without google

So, these are the things which advertisers judge first before promoting their products.