5 Reasons Your Marketing Emails May Hit Spam Folders

When emails hit your target users’ spam folders, no amount of A/B testing, or optimization is going to matter. Spam testing tells you what elements of your email need to be fixed for your message to make it past spam filters. Spam algorithms change regularly. What you do one day may be flagged the next depending on the email provider’s regulations.

Utilizing dedicated omnichannel digital marketing platforms

More than one-quarter (25.4%) of respondents of a study conducted by Pathwire check their personal email more than five times a day, and most users (53.4%) look at unread messages from newest to oldest. The study also reveals that the top reasons for subscribing to an email list are to get a one-off discount and to regularly receive special offers.

When reaching out via targeted campaigns, utilizing dedicated omnichannel digital marketing platforms such as www.12handz.com, what you do one day may be flagged the next depending on the email provider’s regulations.

Here are some filters to investigate that may be hindering your emails hitting their mark:

Authentication filters: verify the existence and status of these filters.

Blacklist filters: if your IP address and domains are blacklisted anywhere.

Placement filters: which inboxes your emails are likely to be delivered to for popular email clients.

Score filters: how your email performs according to common corporate spam filtering scores.

In an analysis of 1.5 million tested emails, 70% of emails show at least one spam-related issue that may impact deliverability. In addition to spam testing, it’s vital to test emails continuously for reasons like the following:

1. Email clients may drop support without notice: The email design that looked perfect in the past may be riddled with bugs due to updates in attribute support.
2. Broken and incorrect links: Businesses miss out on conversions by sending emails with links to 404 pages.
3. Unoptimized preview pane view: An incorrect from name, reply-to address, subject line, or preview text can discourage open rates.
4. Spelling and grammar errors: These can turn off customers and make your business seem less trustworthy and credible. In some cases, they can completely alter the message you’re trying to send.
5. Broken images and missing or incorrect alt text: Mistakes like these can cause customers to lose interest or can display a misleading message in the email.

When email marketing resources are stretched thin, you can eliminate headaches from time-consuming manual testing by working the full range of your email service provider’s tools.