As writers, it is important for us to know that our work is appreciated by the masses. Whether we are trying to sell a specific product or simply provide information, we want to get our blog out there and make a difference in someone’s life. With so many content creators in the world, it can be hard to separate your content from the pack and pull in your own audience and increase traffic. However, there are many tactics that may help you to accomplish your goals.
Here are six tips and considerations to make today to promote your blog.
1. Write Solid Content
The first step that you need to take is to spend time on your work so that you can present what your audience deems as interesting and informative blog posts. Doing so involves writing attention-grabbing headlines, using vivid and helpful high-quality visuals, and editing your work so that it makes the most sense and avoids errors. Try to avoid the fluff and instead tell a clear story or provide a solution to a problem. Don’t forget to back up your claims with statistics and anecdotes that will really drive the point home for the reader.
Once you have a rhythm and you know how to produce the best posts, create a content calendar of ideas that you hope to write in the future. You have a better chance of increasing your audience if you consistently deliver quality content month after month. This also boosts the professionalism of your blog.
2. Pick the Best Marketing Channel
Next, you need to do your research so you can choose the best marketing channel or social media platform to promote your content. If you choose the wrong platform, then your blog post could fall flat. For instance, Instagram is a more visual platform so if your writing cannot be represented visually, then you may benefit more from using Facebook or LinkedIn.
Another common decision that many writers make is choosing what type of search engine on which to focus their marketing efforts. For example, you may weigh Pinterest vs. Google and their traffic-generating abilities. On Pinterest, users often search for posts that will give them inspiration and tips for their own creative endeavors. If you aren’t creating content that speaks to that need, then you may want to instead go with Google. As the world’s most popular search engine, people go to Google to look up a specific question — and your blog may answer that question.
You can also run ads on Google or other platforms that target specific audience demographics, putting your content in front of the right users. Most platforms also allow you to monitor ad and post analytics. Once you determine the best place to market and push your content, you may see a big difference in the traffic you get to your blog going forward.
3. Employ Search Engine Optimization (SEO)
Regardless of which platform you choose, you need to optimize your content for search engines. Good SEO includes proper keyword planning that focuses on words or phrases that people on the internet may be searching for. If you need help in this area, then you can use many online tools, including Google Keyword Planner and programs like Semrush or Moz Pro.
While keywords are truly important, you need to pair them with high-quality content and good writing. You must solve a certain issue or answer a question that the searcher has. This will signal to search engines that your content is relevant and useful, ranking you higher on search engine results pages (SERPs). The higher you show up on SERPs, the more likely you are to gain organic traffic to your blog content.
4. Try Repurposing Your Content
Since there are so many channels that you can use to showcase your work, you could try repurposing your content to fit those different molds. Essentially, repurposing is when you take your blog post and turn it into something different, like a video, podcast, or infographic. Think about what you can do with your work.
Millions of people spend their time on YouTube, so if you can create a high-quality video out of your words, then you could get more attention that way. You could also mold your writing into an infographic and publish that on other, more visual sites so you can get additional eyeballs on your work.
5. Work With an Influencer
If you are not having any luck on your own, then you could consider partnering up with an influencer to help get your work out there. Find an influencer that has a large audience and contact them to see if you can work together to promote each other’s work. You can add a link to their content in your blog posts, and they can share your writing in their videos.
Keep in mind that the process will not be automatic. Rarely will you be able to just message and ask an influencer to partner up — especially not for free. Instead, you should reach out and try to form a relationship with them, and then once you have seen each other’s work, you can ask about promoting one another. It’s tempting to reach out to the influencers with the highest follower count and engagement rate, but niche influencers in your space are your best bet for gaining relevant traffic.
6. Guest Post on a Popular Blog
Finally, consider the idea of writing an article or a pitch and reaching out to a popular blog, and ask if you can share your content on their platform. You will have better luck if you find a blog in your niche and you can write in a similar style. Remember that your writing will likely need to be top-notch to be accepted, so if you aren’t yet on that level, then continue working at your craft.
As you can see, there are many tactics that you can try to promote your blog and increase traffic. Consider these tips, and you can find a larger audience to bring your writing to the next level.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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