Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

The Power Of Emotion In Television Advertising

Introduction For many years, television advertising has been a potent tool for connecting brands with large audiences. The capacity to make an impression that sticks is extremely valuable in the ever-changing world of marketing, where consumers have short attention spans. The art of emotion in television advertising is at the core of this powerful connection; […]