When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Marketing is one of the most important things for any business and hence a lot of care should be given to marketing by all the business owners. The implementation of effective marketing strategies would result in the development of the business which is the ultimate target of all the owners. For example, you can consider […]
Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]
If you are having trouble keeping up with the ever-changing social media landscape, you’re not alone. The latest trends are on constant rotation, and it can sometimes seem like a bit much. However, the early bird gets the worm, so keeping up with the shifts will ensure that your digital marketing strategy remains successful. You […]
Most companies want to dive into 2019 with a new approach that will make them more profitable – these companies naturally also include firms in the IT industry. It doesn’t matter how technologically advanced you may be, if you do not have a viable and strategic marketing plan then you will not reach your full […]
Social media is a powerful tool in your advertising arsenal. If you can use social media correctly, you can easily create a strong connection with potential customers. Marketers may make a mistake of diving in the pool of social media without a precise plan. Without a plan, this is a total waste of your time […]
Have you ever asked yourself whether your marketing efforts are enough? The chances are that you are one of those companies that are “too aware” of the fact that we live in a digital era, so all your efforts are focused on online marketing. There is no doubt that digital marketing has great power and […]
Technology just keeps getting better, and there’s no stopping when it comes to the various innovations the industry can come up with. Digital marketing is now increasingly being used over traditional marketing efforts by many businesses globally, and trends change as consumers also evolve. Now more than ever, businesses are fast to adapt these changes […]
Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
Hashtag marketing is a pretty serious trend right now, as businesses from all over the world are leveraging its features to generate significant benefits. Whether you’re running a small business, a digital empire, or a nonprofit organization, hashtags can allow you to improve your online presence while enhancing your brand’s reputation. In today’s post, I’m […]