Why is having a good logo so important for your business?

It’s the weekend, and you’re having a walk through the streets on a hot summer’s day. Suddenly you feel the need for ice-cream, but you don’t really know where to go. You spot a wendy’s logo a few hundred feet down the street and you feel saved. You’re like a kid all over again at […]

Secret Strategies to Improve Your Small Business Website

In the digital realm, a compelling small business website can be your secret weapon. While many grasp the basics, there are hidden gems that can significantly elevate your online presence. This article aims to uncover these strategies, empowering small business owners to transform their websites into powerful engagement platforms. Keep Your Digital Footprint Fresh and […]

Things You Should Know Before Starting Your First Brand Identity Project

Is it accurate to say that you are in all-out startup mode? Perhaps a little overpowered by all that you have to do to before your brand welcomes the world? Is “business branding” one thing on your agenda that you aren’t sure how to handle? Distinctive brand identity captivates, resonates, and defines, forging lasting connections […]

How to Leverage Social Media to Position a Brand Effectively

If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]

Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]