Service Marketing vs. Product Marketing: Key Differences and Strategies

In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]

Setting up Appium for Android and iOS

In our digital world, where applications reign supreme, assuring the seamless performance of your software across Android and iOS platforms is important. This is where Appium, the unsung hero of mobile application testing, steps into the limelight. As an open-source automation tool, Appium plays a key role in simplifying the complicated task of testing mobile […]

Rajkotupdates.News: The Ministry of Transport Will Launch a Road Safety Navigation App

Introducing Rajkotupdates. News: The Ministry of Transport Will Launch a Road Safety Navigation App The Rajkotupdates.News app is an innovative solution. That brings together cutting edge technology and road safety measures. This comprehensive navigation app is designed to empower drivers. With accurate information about their routes. Enabling them to make informed decisions while on the […]

From a Helping Hand to a Helping Belt: 5 Tech Aids That Combat Visual Impairment

Over 216 million people suffer from some form of visual impairment across the globe. With a further 36 million now registered blind, accessing the world to its full potential can be tricky, especially without sufficient aid. Did you know that over 80% of global visual impairment can be significantly enhanced by technological aids? As tech […]

How to Optimize Checkout Conversion for e-commerce Products?

The checkout’s conversion rate is the critical metric of an e-commerce business that generates the company’s actual revenue. Generally, a company can boost its revenue by several thousand dollars with just one percent optimized checkout conversion efficiency. There are many strategies to boost an e-commerce site’s conversion rate. However, lowering the cart abandonment rate significantly […]

Top 10 Benefits of Android App Development for Businesses

You cannot deny the influence of smartphones on our daily life. From getting directions on a map to finding the best cuisine, every individual is dependent on his/her handheld smart device.  However, a smartphone is incomplete without applications. When we talk about mobile applications, Android apps dominate more than 85% market share globally. This phenomenon […]