For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in […]
Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]
It’s been always challenging to prepare marketing strategies for small business. The reason is simple; the risk factor always remains at the peak. Digital marketing is considered safer up to some extents in this regard. However, though one may make the marketing happen at low budget digitally, the competition is indeed tough here in comparison. […]
Digital marketing is a new type of advertisement in which most or all of the company’s marketing efforts are performed using digital channels. It allows SEO professionals to maintain a constant two-sided personalized dialogue with each consumer and sell them products and services easily. All companies strive for rapid growth. For this, they develop and […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
E-commerce – changing the markets step by step Recently, E-commerce has taken the world through a dynamic change. No more shopping lines, no taking out time especially for a shopping day and no long queues for one single item exchange. More and more people are now looking towards shopping online in a stress-free manner and […]
Human psychology is complex. And of course, difficult to understand. Have you ever been through times when your loved one or a close friend gives you a piece of advice? Or suggests you a product. Quite often, you ignore it. But, when it comes from a third person, it immediately strikes you. Even if they […]
Ofcourse, digital marketing is not something that you can compare with Mad Men! The decaying carcass of Don Draper definitely seems to be the end of gut-driven marketing era. Moreover, the digital world seems to be always in pair with humongous data streams. Nowadays, you can describe everything by numbers starting from human behavior to […]
Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses. Developing a comprehensive social media policy is crucial for ensuring that your […]