How to Build a Successful eCommerce Advertising Strategy

eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]

Why You Need To Update Your Website

Presently, a website is an integral part of almost every business. Using it, a company can have its space on the web to freely promote products, connect with clients, and emphasize branding. However, while it provides benefits, maintenance requires time and work. Consequently, many company sites are still using old designs and technologies. If that’s […]

How to Leverage Social Media to Improve Your Website’s Ranking

Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]