The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
Today, Digital marketing is the most common method of advertising a brand. It is not simple and needs specialised knowledge, abilities, and experience. As a result, businesses require expert aid in advertising online, which is why the internet marketing franchise company is so successful. Even before the epidemic, India was renowned for being one of […]
Creating and implementing a successful lead generation strategy is a must for getting consumer attention, especially in today’s digital world where you are one of many. Creating the right social media and blog posts can help set your brand apart from others – driving visitors to your website through these channels before nurturing them into […]
How do you establish the efficacy of your content marketing campaigns? Is it the total number of views they receive? Or it’s the number of social shares they get? While the above metrics can help determine the efficiency of your content and topics, it doesn’t talk much about performance. It’s crucial to observe conversion rates […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
Who is a lead? In marketing, a lead is a person or organization that is interested in your products or services. A lead is a prospect who has the potential of becoming a customer. Generating leads for your business is a major determinant of successful sales. The lead generation process will put you on the […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
Consumer expectations. Customer experience. Consumer behavior. Does your retail business relate to these three terms? Do you know they are the major drivers behind the success of your business? So, to add real value to your business you must solve your customers’ problems first, listen to their growing shift in expectations and changing behavior. You got […]