What Advanced Marketing Personalization Is and How to Use It?

Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]

7 Rules for Building a Marketing Strategy in Social Media

Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]

8 Effective Email Marketing Strategies to Try in 2019

An effective email marketing strategy is very important to accomplish your whole marketing objectives. It provides countless opportunities to the smart marketers seeking to expand their audiences or targeted customers. According to the current survey, nearly 93% of B2B marketers use email marketing to distribute their content. Email marketing is an effective way to assist […]

How to Establish an Effective Instagram Marketing Strategy?

With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]