In the current business environment, which is highly competitive creating leads that are of high quality is essential to any B2B company’s success. Yet, B2B lead generation can be a difficult task, especially when faced with lengthy sales cycles and difficult-to-reach decision-makers. To overcome these obstacles companies must be aware of the key elements for […]
The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]
70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
It’s said that social media has become one of the most used means of communicating and socializing. The public uses many social media platforms to meet their social needs. They range from Instagram to Twitter to TikTok to Facebook. As a business, do you think you should adopt social media in your operations, especially marketing? […]
Social media is a magical platform where all the so-called magic takes place. It would be best if you were authentic in posting your ideas, thoughts, products, and anything that seems relevant and constructive to help your audience learn more about your brand or the industry you’re in. Social media marketing involves publishing exciting and […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
Most large companies use social media for marketing purposes. It helps to convey information to the target audience more easily. In fact, as of 2022, there are nearly 4 billion social media users. It’s also easier for companies to get feedback from consumers. And product presentations become more visible and reach a wider audience. Ordinary […]
The rise of social media in the last decade and a half is something unprecedented. There never was a more convenient way to keep in touch with loved ones as well as companies and celebrities. Add in the fact people are doing both while being able to express themselves, and you got a recipe for […]
What is Organic Social Media? If you have an account on your social media site, and you follow someone with that account, this is what organic social media is. Keeping it real. This includes status updates, links, and posting images, videos with captions for viewers. The goal of organic social media is to cultivate a […]