Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
It is essential for small businesses to know that social media is here to stay and its involvement in business will rise more and more in future. This is because social media has changed the methods of marketing and these new methods are way more effective than traditional methods. When you look around you will […]
Podcast is powerful medium that fosters discussions and allows people to connect with the industry they are interested in. Many believe that it is the top content platform today due to the following reasons: Podcasting is the only content platform that allows indirect consumption. People can listen and learn while also doing something else. Podcasts […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
“You cannot buy engagement. You have to build engagement.” If you are here to find out how you can buy your way to success on social media platforms, you are wrong, and we can be of no help to you! However, if you are to find out how to find the correct platform for building […]
SMEs and entrepreneurs need to make sure that their businesses thrive and continue to grow to create economic value, as small enterprises are the backbone of the economies of most countries. One of the best ways to make sure the project is going well is to consider the 10 factors following the growth of small […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
Marketing is an integral part of any business and e-commerce isn’t an exception. It helps you reach your target audience, thus making more sales in the process. You have to market for you to gain customers. For best results, you have to understand how the marketing world runs. You should try out different marketing tips. […]
Whether you have a small or big business, you need to have some things such as good strategies, experience, an idea about the products or services you are offering, and others. Among all of them, marketing strategy is one of the most important things that can both help a business grow and increase conversion rate. […]