Introduction Small businesses don’t have the extensive resources or the stunning manpower that their larger brethren do, but these companies still need to soldier on through many of the same risks. That means they face many of the same challenges that large businesses do. Without the latter’s combined knowledge, manpower, and resources, small businesses can […]
It is essential for small businesses to know that social media is here to stay and its involvement in business will rise more and more in future. This is because social media has changed the methods of marketing and these new methods are way more effective than traditional methods. When you look around you will […]
It’s said that social media has become one of the most used means of communicating and socializing. The public uses many social media platforms to meet their social needs. They range from Instagram to Twitter to TikTok to Facebook. As a business, do you think you should adopt social media in your operations, especially marketing? […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
If you’re a restaurant owner, you know that running a restaurant business isn’t as simple as having delicious food and a good location. Restaurant marketing is the strategy behind how you engage with your customer base. Although these two factors are important, having these alone won’t lead to hordes of customers rushing in through your […]
It’s no secret that small businesses face a lot of challenges. But, it’s also no secret that you can overcome them using the right tools and strategies. The good news is that small businesses can easily solve the following five common challenges with the right tools and techniques. 1. Creating Brand Awareness Small business owners […]
The rise of social media in the last decade and a half is something unprecedented. There never was a more convenient way to keep in touch with loved ones as well as companies and celebrities. Add in the fact people are doing both while being able to express themselves, and you got a recipe for […]
“You cannot buy engagement. You have to build engagement.” If you are here to find out how you can buy your way to success on social media platforms, you are wrong, and we can be of no help to you! However, if you are to find out how to find the correct platform for building […]
SMEs and entrepreneurs need to make sure that their businesses thrive and continue to grow to create economic value, as small enterprises are the backbone of the economies of most countries. One of the best ways to make sure the project is going well is to consider the 10 factors following the growth of small […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]