Copywriting Master Class Influence The Psychology of Persuasion (Have You Mastered This Book)

After being sick of being a victim of salespeople and by extension marketers and advertisers, Robert Cialdini penned the book, ‘Influence: The Psychology Of Persuasion.’ Cialdini believed that by writing this book he could educate consumers and buyers in all walks of life on the ways salespeople and marketers are able to persuade them to […]

Financial Planning: Tips for College Students

Even if someone sponsors you for college, you must be financially responsible. As a college student, your bills can pile fast; if you’re not careful, you’ll face more debt than you can handle. With the wealth of knowledge you acquire at college comes great expenses in tuition, class materials, and book purchases, among other things. […]