How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

6 Common Ways a Poor Internet Connection is Costing Your Business Money

Unreliable Internet connection, unexpected and frequent outages, Internet slowdown – do any of these IT issues sound familiar? Poor Internet connection is undeniably costing your business a lot of money. It influences the perception of your company by the new clients, hinders relationships with the already existing customers and stops your employees from spreading their […]

5 Expert Tips to Boost your Customer Engagement on Amazon

Excellent customer engagement is one of the best practices to keep your Amazon business successful. Customer engagement has the aim to build a good relationship with your customers for them to support your products continually. It is mainly in the form of building brand equity or brand loyalty among your customers. This goes beyond not […]

How to Save The Relationship With Your Customer If You Know You’re About to Miss a Big Deadline

People outsource tasks to others and expect them to be done on time. They think of service providers less like people and more like machines – they want a “set it and forget it” type atmosphere surrounding the work they need done. Sometimes, things happen. Service providers cannot meet an important deadline, sometimes due to […]

ERP and SaaS – What’s their Relationship Today? Where is it Headed?

Enterprise Resource Planning or as we frequently call it ERP is business and management related software. ERP became hot in 1990’s when the prospect of the Y2K bug was bothering every company and they replaced their old age back-office systems with this new enterprise resource planning (ERP) suites that were intended to provide the whole […]

Marketing Automation Tools That Every Business Should Be Using

Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial. How […]

Improving Ecommerce SEO: Website Optimization Tips to Boost Your Rankings

Introduction For eCommerce businesses, implementing effective search engine optimization (SEO) strategies is essential for driving traffic, leads, and sales. SEO helps customers find your online store through organic search results rather than expensive ads. Website optimization refers to technical and on-page elements that make your site appealing to search engines like Google.  An optimized site […]