Top 5 Reasons why digital wallets are the future of payments

The modern payment processing system is an intricate network of banks, merchants, consumers, and payment processors. In the last decade, we have seen a massive shift from physical payments to digital payments. The usage of cash, credit cards are now shifted towards digital payments through eWallet payment system, mobile payment apps, UPIs, and EMV. Smart […]

How to Establish an Effective Instagram Marketing Strategy?

With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]

Digital Growth Hacking Tips From A Pro That’s Done It Before!

With so much competition in every industry, it can be difficult to find success online. With a fantastic digital marketing strategy in place and experts working tirelessly to gain a following, growing and developing an online presence can still be tough. This is why it’s important to use tried and tested growth hacking tips, those […]

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

4 Mistakes That Can Wreck Your Social Media Marketing Campaigns

Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]

The Best 7 Social Media Marketing Trends You Should Not Ignore in 2019

If you are having trouble keeping up with the ever-changing social media landscape, you’re not alone. The latest trends are on constant rotation, and it can sometimes seem like a bit much. However, the early bird gets the worm, so keeping up with the shifts will ensure that your digital marketing strategy remains successful. You […]