What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

5 Must-Have Apps for Freelance Copywriters

Most freelance copywriters run their businesses solo. Even those that do have an assistant are constantly looking for ways to streamline their business processes. Fortunately, there are several apps out there that make it easy for freelance copywriters to keep things simple. Here are some must-haves. Evernote Evernote is an app that lets you save […]

Planning Is Everything: 5 Strategies You Can Use to Promote Your Business as an Architect

Small architectural design firms often have trouble standing out from the competition. With scarce contracts being worth so much, competition for every last one is always intense. The most successful solo and small-scale architectural firms in each market inevitably do everything they can to promote themselves. There are five well-established strategies that can help just […]