Building brand awareness online is increasingly challenging in today’s digital landscape. With ever-growing competition and an overload of content, making your mark on the internet can be challenging. But with the right strategy, breaking through the noise and increasing your web traffic is possible.
Creating relevant, interesting content is the key to a successful online presence, and linkable assets are a great way to create a bridge between potential customers and your website. However, creating linkable assets is about more than just making something to share. It involves crafting content that is of value to the audience and resonates with them enough for them to want to share it. But how can you do this effectively?
What Exactly are Linkable Assets and Why Are They Important for Growing Web Traffic?
Linkable assets are pieces of content containing information that other websites or blogs can link. Whether it’s an informative video, relevant article, or helpful guide, these linkable assets are powerful tools for boosting website traffic.
When you create linkable assets that other people want to share, they create incoming links (also known as backlinks) to your website or blog. This helps grow web traffic and expand your reach online – it also increases your brand’s visibility on the internet.
Creating quality linkable assets such as videos and infographics can earn a “vote” from influential websites, further strengthening your credibility and authority in your industry.
Tips and Tricks for Creating Outstanding Linkable Assets
To create successful linkable assets that attract links, it’s crucial to ensure your content is comprehensive and informative. Here are some tips and tricks for making great linkable assets:
1. Understand Your Audience and Create Content That Captivates Them
Understanding your target audience is essential when creating linkable assets that people will want to share. Take the time to analyze the interests and preferences of your audience, keeping in mind any trends occurring within the industry. This will ensure that you create content tailored for them and can capture their attention with content they’ll find interesting. You should also ensure that the content is comprehensive and answers any questions related to the topic.
2. Optimize Content with Keywords to Help Search Engines Find You
Properly optimizing your content with relevant keywords helps search engines find your website or blog more easily, increasing its online visibility. Utilizing long-tail keywords and appropriate keyword phrases in the text will also help you rank higher in search engine results pages. Remember to integrate keywords naturally into the text, so it reads better for readers too.
3. Build Quality Links to Improve Your Website Authority
Earning a “vote” from influential websites boosts website authority and improves credibility with customers and search engines. Building quality links by reaching out directly to relevant influencers or websites can help you achieve this. However, crafting linkable assets of high quality may result in them being shared on their channels without much effort from you.
4. Use Images, Infographics, Video Clips, And Other Visuals To Engage Visitors
Adding visuals such as images, infographics, and video clips alongside written content helps break up the monotony for readers and keep them engaged for extended periods – not only does this boost clicks and encourages sharing potential!
Keep all visuals optimized for different devices so viewers can access them easily, no matter what platform they are accessing from.
5. Promote On Multiple Platforms To Increase The Visibility Of Your Work
Promoting on multiple social media networks is critical if you want to increase traffic to your website. Sharing content on different channels exposes it to various audiences and increases chances of gaining incoming links from other websites or blogs interested in featuring pieces related to yours on their publication channels.
Promoting your work on multiple channels increases the chances of getting featured and helps build trust among potential clients. This ultimately results in growth of website traffic, more subscribers, and higher levels of business revenue.
6. Monitor and Analyze Data To Continue Refining Strategy
Regularly monitoring data such as click-through rate, impressions, visitor engagement, etc., allows you to gain valuable insights into user behavior. This helps you modify strategies as necessary so that you continue creating effective linkable assets tailored toward what resonates best with your target market.
Keep an eye on important statistics like unique visitors, session duration, bounce rate, etc., to get an overall picture of how engaging your content is for visitors. Monitor data regularly and invest in refining strategies wherever necessary for continued success. A/B testing tools can be extremely useful in this regard.
By comparing two versions of a page or post, you can determine which one performs better and optimize accordingly.
Make the Most of Your Linkable Assets
Creating successful linkable assets requires more than just a good idea. You need to understand your audience, optimize content with keywords, build quality links to improve website authority, use visuals to engage visitors, and promote on multiple platforms.
With the right approach and tips outlined above, you can make the most of your linkable assets and attract valuable incoming links from other websites and blogs that will help boost traffic and visibility for your site or blog.
Jason Khoo started freelancing in SEO back in college, sold his first agency, and now is founder of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.