If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]
When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous, so much so that it’s now considered an invaluable tool […]
With the advancement of technology, where information is free and accessible, making yourself known to the world becomes more manageable as long as you know how to navigate and control your social media accounts. Social media is so powerful and valuable today that it can help you promote your brand and the services you offer. […]
There are millions of people around the world who use social media every day. With the rise of industrialization and availability of Wi-Fi, even the most remote populations are using and creating social media accounts. More than half of the world’s population is currently using some type of social media. With 4.2 billion users worldwide, […]
70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]
The importance of social media in today’s world cannot be downplayed as the various social networks have come to stay, with a lot much more possibilities on offer. Statistical data from recent studies show that an average person spends around two hours or more on social media sites daily. Now the question, however, is, why […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
What is Organic Social Media? If you have an account on your social media site, and you follow someone with that account, this is what organic social media is. Keeping it real. This includes status updates, links, and posting images, videos with captions for viewers. The goal of organic social media is to cultivate a […]
As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]