What are some good copywriting tests you can do to evaluate a potential candidate?

Copywriting is an essential element behind the success of any marketing campaign. Hiring the right copywriter for your business can be a daunting task, especially when you are searching for a candidate who matches your brand’s tone of voice, has excellent writing skills, and can drive conversions. To ensure that a potential candidate possesses these […]

The Complete Business Copywriting Guide: This Is What You Need to Know

Kudos to you. You’ve developed a new product you know everyone needs, and you’re proud of your accomplishments. You’ve put together a Facebook business page, a business plan, and have attracted a small following. Your friends and family think your new product is spectacular, and they’re sure it’s going to be a hit. The problem […]

Copywriting Master Class Influence The Psychology of Persuasion (Have You Mastered This Book)

After being sick of being a victim of salespeople and by extension marketers and advertisers, Robert Cialdini penned the book, ‘Influence: The Psychology Of Persuasion.’ Cialdini believed that by writing this book he could educate consumers and buyers in all walks of life on the ways salespeople and marketers are able to persuade them to […]

15 AI Tools to Skyrocket Your Marketing in 2024

Artificial intelligence (AI) has become a staple in marketing. If you haven’t jumped on board yet, it’s time to ask yourself “Why not?”. To kickstart your journey, I’ve compiled a list of 15 essential AI tools in this article. These innovative tools should be part of your business game plan, especially if you’re aiming to […]

Email Marketing Professionals: Masters of Digital Connection

In the vast landscape of digital marketing, one strategy has stood the test of time and continues to deliver impressive results: email marketing. With its ability to engage and connect with audiences on a personal level, email marketing remains a crucial component of any successful marketing campaign. At the heart of every successful email marketing […]